Last year, we launched the SkyTab Rescue Mission — awarding two small businesses with a complete SkyTab POS system, a $20,000 business grant, and a consulting session with our friend Jon Taffer of Bar Rescue. 

This year, for the second [SkyTab Rescue Mission](https://www.skytab.com/blog/rescue-mission), we took it up a notch. Now, we’ve selected 5 winners, awarding a total of $100,000 in business grants!

Each winner of the 2024 SkyTab Rescue Mission will receive:
![SkyTab Rescue Mission rewards - complete POS system, $20,000 business grant, consulting with Jon Taffer](https://res.cloudinary.com/peter-white/image/upload/v1725037884/Sky_Tab_Rescue_Mission_Reward_graphic_0583a2e231.png)

Let’s find out who this year’s lucky winners are!

## Meet the Winners of the 2024 SkyTab Rescue Mission!
We’re so proud to announce the well-deserved winners of the 2024 SkyTab Rescue Mission. Learn more about each winner’s business and find out how a Rescue Mission will help them take their business to the next level.

### Dragonfly Cafe
![Dragonfly Cafe](https://res.cloudinary.com/peter-white/image/upload/v1733953871/dragonfly_cafe_7575ff2d68.jpg)
It’s a classic story: following your dream and opening your own business. When Mallory opened [Dragonfly Cafe](https://www.facebook.com/dragonflydowntownllc/) in Milford, Nebraska, she was bringing her version of that story to life. Previously working as a teacher alongside her husband, she left that career to focus on her dream cafe and coffee shop full-time. 

Now, Mallory is “filling lives with coffee, specialty drinks, culinary creations” at Dragonfly Cafe. But it hasn’t come easy. Dragonfly Cafe applied for a SkyTab Rescue Mission to help them continue growing and serving their community. Their back-of-house needed an update, and their front-of-house was struggling to keep up with demand.

As a Rescue Mission winner, Dragonfly Cafe can continue to grow and maximize its amazing team members with consultation from Jon Taffer, a complete [SkyTab POS system](https://www.skytab.com/), and $20,000 business grant.

### Pip's Pub
![Pip's Pub](https://res.cloudinary.com/peter-white/image/upload/v1733954124/pips_pub_18ce394143.jpg)
Launching a new business isn’t easy — but neither is turning one into a success. Sean and Nicole Swank, owners of [Pip's Pub](https://www.pipspubevv.com/) in Evansville, Indiana, have been putting their all into growing their family-owned business. 

Located on the outskirts of town next to the interstate, Pip's Pub is an old-school diner surrounded by hotels and fast food, making it the only full-service restaurant in the area.
At Pip's, the Swanks provide an “exciting yet relaxing atmosphere, a menu filled with classic and creative pub cuisine, popular brew selections, and a large outdoor deck.” While they’re seeing recent success in the business, it’s been tough making ends meet.

To help Pip's Pub become the success they know it can be, they’ve won a $20,000 business grant, a completely new SkyTab POS system. Plus, they get to meet with Jon Taffer for an in-person consultation.

### Rock Lake Lodge & Campground
![Rock Lake Lodge and Campground](https://res.cloudinary.com/peter-white/image/upload/v1733954185/rock_lake_lodge_and_campground_c40c80c3c8.png)
Everyone loves a fixer-upper. Jerry and Val Kook decided to get their hands dirty when they became owners of [Rock Lake Lodge and Campground](https://rocklakecampground.com/) in Bloomer, Wisconsin. Not only does the property have 118 sites on its campground, but it also has a full-service restaurant and bar.

Since 2022, the Kooks have poured resources into critical improvements and ongoing restoration projects. Unfortunately, this has left them unable to focus on the customer experience they can provide.

With their Rescue Mission winnings, they can use the $20,000 business grant to help alleviate some of their struggles. With a complete SkyTab POS system, they can improve the experience of every customer. And, with the guidance of Jon Taffer, they can move into a successful future.

### Comedy in Harlem
![Comedy In Harlem](https://res.cloudinary.com/peter-white/image/upload/v1733954244/comedy_in_harlem_fbbe86f281.jpg)
Some businesses have great potential but lack the right resources to fulfil it. After 20+ years of experience as comedians, husband-and-wife duo Jamie Roberts and Nicky Sunshine now co-own [Comedy In Harlem](https://www.comedyinharlem.com/). 

As New York’s only Black-owned comedy club, Comedy In Harlem provides a welcoming and inclusive environment for all who enter. The diverse club is committed to offering opportunities to the underrepresented, hosting nightly performances for the Latino and LGBTQ+ communities, seniors, and even children.

Unfortunately, the business is bogged down by debt due to a relocation. With their Rescue Mission winnings, Comedy In Harlem will be able to make critical improvements, from new kitchen equipment to better signage and menus. Thanks to their $20,000 grant, a new complete SkyTab POS system, and guidance from Jon Taffer, they’ll be able to turn their potential into success.

### Kitty’s Cheesecakes & More
![Kitty's Cheesecakes & More](https://res.cloudinary.com/peter-white/image/upload/v1733954870/kitty_s_cheesecakes_d527b37f24.jpg)
Rising costs and outdated equipment can be massive burdens for any small business. And that’s exactly why LaDawn, owner of [Kitty’s Cheesecakes & More](http://Kittyscheesecakes.com), has struggled to keep up. 

This family-owned business in Ferndale, Michigan, has made it their mission to provide delectable, unique, and quality desserts in an inviting environment. Kitty’s Cheesecakes & More prioritizes their community, creating fun-flavored desserts with top-tier local ingredients.

Due to the increasing costs of ingredients, it’s been difficult for LaDawn to meet demand. Plus, her outdated POS system with high [processing fees](https://www.skytab.com/blog/credit-card-processing-fees-for-restaurants) has made operations costly and inefficient. 

Now, as a Rescue Mission winner, Kitty’s Cheesecakes & More will have the resources they need to alleviate some of these challenges. A brand-new SkyTab POS system will replace their current [POS hardware](https://www.skytab.com/pos-hardware), a $20,000 grant will ease the high-cost issues, and guidance from Jon Taffer will help lead them in the right direction.

## Their Journey Begins: Stay Up-to-Date with Their Progress
We’re honored to be able to help these inspiring businesses and can’t wait to see them grow into their potential. Want to keep up with our Rescue Mission winners and see their progress? Follow along on [X](https://x.com/SkyTabPOS), [Facebook](https://www.facebook.com/SkyTabPOS/), and [Instagram](https://www.instagram.com/skytabpos/) for updates!

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Announcing the Winners of the 2024 SkyTab Rescue Mission!

The holiday season is upon us, and as a restaurant owner, you know what that means – it’s time to create a festive menu that will have your customers feeling jolly and eager to celebrate with you! 

Planning the perfect holiday menu is your chance to showcase your creativity, tantalize taste buds, and spread some serious holiday cheer. So, let’s dive in and explore how you can make this holiday season the most memorable one yet for your restaurant.


## How to Plan a Restaurant Holiday Menu
As a restaurant owner, creating a seasonal menu is crucial to attracting customers and maximizing profits during this lucrative period. According to the [National Restaurant Association](https://www.restaurantdive.com/news/hungerrush-survey-64-percent-consumers-order-holiday-food-restaurant/699629/), 63% of adults planned to dine out for the holidays in 2023. With numbers like that, you can’t afford to be unprepared.

Let’s take a look at best practices for planning a memorable and successful holiday menu for your restaurant.

### 1. Start Early
First things first, don’t wait until the last minute to start planning. Trust us; you’ll want plenty of time to brainstorm, experiment, and perfect your holiday offerings. 

Planning in advance gives you ample time to research trends, source ingredients, and train your staff on the new menu items. Early planning also allows you to promote your holiday offerings through various marketing channels, such as social media, email campaigns, and in-store displays.

### 2. Consider Your Restaurant’s Style
When crafting your holiday menu, stay true to your restaurant’s unique style and cuisine. If you’re known for your Italian dishes, put a festive spin on your classic recipes with seasonal ingredients and flavors. This consistency will help maintain your brand identity and appeal to your regular customers while attracting new ones looking for a specific type of holiday dining experience.

To keep things exciting, offer a mix of classic holiday dishes and innovative creations. Your customers will love seeing traditional favorites like roasted turkey and pumpkin pie on the menu, but don’t be afraid to put your own unique twist on things. Surprise and delight them with inventive recipes that showcase your restaurant’s personality and flair.

### 3. Incorporate Seasonal Ingredients
Speaking of seasonal ingredients, now’s the time to let them shine! Incorporate traditional holiday flavors like cinnamon, nutmeg, and peppermint and showcase beautiful seasonal produce like squash, cranberries, and chestnuts. Not only will your dishes taste incredible, but you’ll also be supporting local farmers and keeping your costs in check.

### 4. Cater to Different Dietary Needs
And let’s not forget about our diners with dietary restrictions! Try and have seasonal menus available that cater to every customer. Make sure to offer vegetarian, vegan, and gluten-free options that are just as delicious and festive as the rest of your menu. Clearly label these dishes so everyone can easily find something they’ll love.

### 5. Add Your Menu to Your POS System
![A blue graphic showing illustrations of holiday menu items | SkyTab](https://res.cloudinary.com/peter-white/image/upload/v1733778657/ST_Incontent_Crafting_the_Perfect_Holiday_Menu_for_Your_Restaurant_8f22a48882.png)
Don’t make things more complicated than they need to be for your staff. Keep everything streamlined by creating and organizing your seasonal menu items in your [restaurant POS system](https://www.skytab.com/).
- **Add the dishes**: Start adding seasonal [menu items to your POS system](https://shift4.zendesk.com/hc/en-us/articles/22521253074963-Create-Edit-and-Duplicate-Menu-Items-in-Lighthouse-Business-Manager-for-SkyTab-POS) ahead of time so that you can ensure everything is set up properly. 
- **Keep things organized**: Create and utilize a [menu tagging system](https://shift4.zendesk.com/hc/en-us/articles/360034521913-Create-or-Edit-Item-Tags-on-SkyTab-POS) so your staff can quickly identify seasonal dishes in the POS when they’re ordered.
- **Manage availability**: If you’re only offering your seasonal menu on specific days, set that [schedule](https://shift4.zendesk.com/hc/en-us/articles/7818327153683-Create-a-Schedule-for-SkyTab-Menu-Manager) up in your POS system so the right items appear when they’re supposed to. Adjust your [menu’s availability](https://shift4.zendesk.com/hc/en-us/articles/29797791125139-Configure-Menu-Availability-for-SkyTab-POS-in-Lighthouse-Business-Manager) based on time, day, and location (if you have more than one).
- **Set up courses**: If your holiday menu involves meals with multiple courses, ensure that [menu coursing](https://shift4.zendesk.com/hc/en-us/articles/360033980234-Menu-Coursing-on-SkyTab-POS) is arranged correctly in your POS system.

### 6. Create a Festive Atmosphere
Now, let’s talk about ambiance. Your holiday menu is just one part of the equation – you’ll also want to create a warm, inviting atmosphere that screams “holiday cheer!” 
Deck the halls (and your restaurant) with festive decorations, string lights, and cozy accents. Don’t forget to update your music playlist with seasonal tunes to complete the holiday vibe.

### 7. Prepare Your Staff
Of course, none of this matters if your staff isn’t on board. Take the time to train them on your new menu items so they can confidently recommend dishes and answer any questions your customers may have. Encourage them to taste everything so they can speak from experience and get just as excited about your holiday offerings as you are. 

And above all else, ensure that you’ve prepared a [holiday staffing plan](https://www.skytab.com/blog/restaurant-holiday-staffing-plan) so you have the team you need to execute. Go over blackout dates, time off, and seasonal schedules so everyone is on the same page.

### 8. Promote Your Holiday Menu
Once your menu is set and your staff is trained, it’s time to spread the word! Promote your holiday menu on various channels, like:
- **Social media**: Post about your seasonal offerings when they’re available. Use enticing photos to get mouths watering. 
- **Your website**: Publish your holiday menu so customers can browse what you’re offering. PS: If you don’t have one, now’s the time to [build a restaurant website](https://www.skytab.com/features/build-a-restaurant-website).
- **Targeted ads**: Set aside a budget for targeted ads on search engines. You want to ensure that when someone is searching for holiday dinner in your area, your restaurant comes up.
- **Email blasts**: Send emails out to your loyal customers, letting them know it’s time to dine in for the holidays. 

Across all of these platforms, don’t forget to highlight any special promotions or events you’ll be running throughout the season. If your restaurant doesn’t already offer [reservations and waitlists](https://www.skytab.com/features/reservations-and-waitlist), then now is the time to set that up.

### 9. Offer Gift Cards and Catering
And why stop at just dining in? Offer [gift cards](https://www.shift4.com/gift-card-program) to help your customers share the joy of your holiday menu with their loved ones and colleagues. It’s a great way to expand your reach and bring in some extra revenue during this busy time of year. You may even want to consider offering a bonus incentive for gift card purchases over a certain amount.

Holiday catering is also popular during this time of year. If it makes sense for your restaurant, consider offering catering services for your holiday menu. Let your restaurant be the centerpiece of holiday parties across your local area, from family gatherings to corporate events.

### 10. Analyze and Adjust
Last but not least, don’t be afraid to track the performance of your menu items and adjust as needed. Use [reporting and analytics](https://www.skytab.com/features/reporting-and-analytics) tools to track which dishes are flying out of the kitchen and which might need a little tweaking. Your POS system should be able to [run a menu item sales analysis](https://shift4.zendesk.com/hc/en-us/articles/21969842637203-Run-a-Menu-Item-Sales-Analysis-Report-on-SkyTab-Business-Intelligence**Bold**) to make this easier. Consider running promotions for top-sellers or modifying the recipe on underperforming dishes. 

And don’t forget the most invaluable metric of all: customer feedback. Let customer feedback guide your decisions and ensure you always offer the best possible holiday dining experience.

## Seasonal Success Starts With Your Menu
So there you have it, folks – your guide to creating a holiday menu that will have your customers coming back for more. 

Don’t forget to promote your offerings through various channels and train your staff to ensure smooth service during the busy holiday rush.

With a bit of creativity, planning, and holiday magic, you can make this season the most successful and memorable one yet for your restaurant. 

Happy holidays and happy menu planning!


People at a restaurant eating steak ordered from a holiday menu | SkyTab

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How to Craft the Perfect Restaurant Holiday Menu

As a restaurant owner or manager, you've likely noticed the surge in online ordering over the past few years. It’s no longer just a convenience — it's a necessity. Customers today expect the ease of ordering their favorite meals online, whether for delivery or pickup. 

If your restaurant lacks an efficient online ordering process, you might be leaving money on the table. So, let's dive into some of the top online ordering platforms and find out which is right for your business.

## Why Online Ordering is Essential for Restaurants
First things first — why is online ordering so crucial? The answer lies in changing consumer behavior. More and more people prefer the convenience of ordering food from their phones or computers. It’s quick and easy, and it saves them time. 

For restaurants, this shift presents a huge opportunity. Online ordering can significantly increase sales, streamline operations, and improve customer satisfaction. Plus, it’s a great way to gather valuable customer data that can inform your marketing strategies.


## Top 10 Online Ordering Platforms for Restaurants
In today’s online ordering industry, you may feel spoiled for choice — it seems like a new platform appears daily. However, not every platform is right for every restaurant.

Let’s take a look at some of the leading online ordering platforms and third-party delivery apps and dive into their key ordering features.

### 1. Uber Eats
![A screenshot of the Uber Eats for Merchants homepage](https://res.cloudinary.com/peter-white/image/upload/v1733325718/Uber_Eats_website_7cc7aafe24.png)
[Uber Eats](https://merchants.ubereats.com/) is one of the biggest names in online food delivery. Since acquiring Postmates, another online delivery platform, it has become the US's [second most downloaded food delivery app](https://www.statista.com/topics/12176/uber-eats/#topicOverview).

#### Key Features
Uber Eats offers a seamless experience for both restaurants and customers. Its extensive customer base and user-friendly app make it a go-to choice for many restaurants. The platform integrates easily with most POS systems, keeping your orders, sales, and menu items in sync.

With Uber Eats, you can fulfill delivery orders with their network of drivers or your own staff. You also have the ability to offer pickup.

Uber Eats also allows you to run ads and create promotions to reach a broader audience. You can even access customer insights and data analytics tools to anticipate trends and drive sales.

However, as with any third-party online ordering platform, you will have less control over the customer experience.

### 2. DoorDash
![A screenshot of the DoorDash for Merchants website](https://res.cloudinary.com/peter-white/image/upload/v1733325766/Doordash_website_00c02ca6c6.png)
Next up is [DoorDash](https://get.doordash.com/en-us/integrations), another heavyweight in the online food delivery arena. DoorDash is known for its extensive delivery network and strong marketing support. In fact, it’s the [most downloaded food delivery app in the United States](https://www.statista.com/statistics/1369528/food-delivery-app-downloads-united-states/).

#### Key Features
DoorDash offers a robust platform that integrates easily with existing POS systems. Conveniently receive DoorDash orders directly on your POS, improving order accuracy and removing the need for extra hardware. With DoorDash integration, you can track business performance and sync updates to your restaurant and menu.

You can attract new customers by listing your restaurant on the DoorDash marketplace. The company also provides marketing tools, like in-app advertising, discounts, brand licensing, and featured listings.

### 3. DoorDash Drive
![A screenshot of DoorDash Drive on the DoorDash for Merchants website](https://res.cloudinary.com/peter-white/image/upload/v1733325810/Doordash_Drive_website_0539728ec6.png)
[DoorDash Drive](https://get.doordash.com/en-us/products/drive-on-demand) is a white-label delivery service that allows restaurants to use DoorDash’s delivery fleet under their own branding. This might be a better fit if you like DoorDash’s offering but want more control.

#### Key Features
DoorDash Drive lets you maintain control over your brand while leveraging DoorDash’s delivery network. You can customize the delivery experience, from the packaging to customer communication.

This service allows you to offer delivery without relying entirely on a third-party platform. Instead, dashers can fulfill delivery orders directly from your restaurant’s website or app. 
However, while you gain more control, you also take on more responsibility for managing deliveries. 

### 4. Grubhub
![A screenshot of the Grubhub for Restaurants website homepage](https://res.cloudinary.com/peter-white/image/upload/v1733325848/Grubhub_website_a4eb09f283.png)
[Grubhub](https://get.grubhub.com/products/tech-integrations/) is another major player in the online ordering space, offering a vast customer base and comprehensive marketing tools. Coming in as the [fourth most downloaded food delivery app in the US](https://www.statista.com/statistics/1369528/food-delivery-app-downloads-united-states/), it has a massive reach you can’t ignore.

#### Key Features
Grubhub provides a full-service platform with online ordering, delivery, and marketing support. The platform easily integrates with many [restaurant POS systems](https://www.skytab.com/), so food orders from Grubhub go directly to your kitchen. The integration allows you to manage and fulfill orders from your POS system. It also syncs with your POS menu, so updates reflect in Grubhub automatically.

Grubhub’s extensive reach and strong marketing capabilities can help you attract more customers. The platform’s analytics tools are also beneficial for fine-tuning your operations.

Customers subscribed to Grubhub+, the platform’s paid subscription, benefit from free delivery and reduced service fees. [Amazon Prime subscribers](https://lp.grubhub.com/partner/grubhub-amazon-prime/) gain access to GrubHub+ for free, expanding this user base even more.

Like other third-party platforms, you have less control over the customer experience with Grubhub. However, you can further customize your integration with the GrubHub API.

### 5. Menufy
![A screenshot of the Menufy website homepage](https://res.cloudinary.com/peter-white/image/upload/v1733325900/Menufy_website_3312cec53d.png)
If you’re looking for a more flexible solution, [Menufy](https://restaurant.menufy.com/shift4) might be the platform for you. Menufy offers low-cost online ordering with a focus on customization.

#### Key Features
Menufy allows you to create a fully branded online ordering page for your restaurant. The platform integrates with various point-of-sale systems, making it easy to manage orders directly within your point of sale.

Their low-cost setup and branding options make it an attractive choice for smaller restaurants or those looking to maintain more control over their branding. Menufy comes with free benefits like:
- A restaurant-branded website with web hosting, custom design, menu entry, and domain registration
- Business listing on Menufy and the web
- Order alerts
- Menu updates
- 24/7 US-based support
- Dedicated account representative (available in English, Spanish, and Mandarin)

However, Menufy doesn’t offer the same level of marketing support as some of the bigger platforms. You might need to invest more in promoting your online presence.

### 6. TakeOut7
![A screenshot of the TakeOut7 website homepage](https://res.cloudinary.com/peter-white/image/upload/v1733325928/Take_Out7_c6635f547e.png)
[TakeOut7](https://www.takeout7.com/shift4-marketplace/) is an affordable multi-channel platform that focuses on providing restaurants with a seamlessly integrated online ordering solution. 

#### Key Features
Rather than use a third-party platform, TakeOut7 proposes an alternative: online ordering and delivery on your own website. TakeOut7 offers a range of features, including branded online ordering pages, customer analytics, and integrated marketing tools. 

The platform easily integrates with many POS systems, streamlining the connection between online ordering and restaurant operations. Online orders from TakeOut7 will print to your POS printers, just like in-store orders. Any changes made to your POS menu will also automatically sync to your TakeOut7 menu. Plus, the platform has built-in functionality that prevents your restaurant from being overrun by online orders.

### 7. Waitbusters
![A screenshot of the Waitbusters website homepage](https://res.cloudinary.com/peter-white/image/upload/v1733326010/Waitbusters_website_0d65685d22.png)
[Waitbusters](https://www.waitbustersdining.com/) is unique in that it combines online ordering with advanced customer engagement tools like reservation and waitlist management.

#### Key Features
Waitbusters offers online ordering alongside features like SMS notifications, reservation management, and waitlist functionality. This makes it a great option for restaurants looking to enhance the customer experience.

Waitbusters is more complex than some other platforms, so there may be a learning curve for staff. Additionally, its focus on customer engagement tools might make it more expensive than more straightforward solutions.

### 8. Folos
![A screenshot of the Folos website homepage](https://res.cloudinary.com/peter-white/image/upload/v1733326055/Folos_website_89035333eb.png)
[Folos](https://foodonlineorderingsystems.com/) offers a straightforward online ordering solution with an emphasis on customization and loyalty programs.

#### Key Features
Folos allows you to create a customized online ordering experience with a loyalty program to reward repeat customers. The platform integrates with many point-of-sale solutions, making it easy to manage and sync orders and menus.

Folos’s loyalty programs can help drive repeat business. Plus, the customization options allow you to maintain your restaurant’s unique branding. However, Folos doesn’t offer as many marketing tools as larger platforms, so you might need to do more promotion on your own.

### 9. inhousedelivery.com
![A screenshot of the inhousedelivery.com website homepage](https://res.cloudinary.com/peter-white/image/upload/v1733326127/inhousedelivery_website_9f3bb8e8ec.png)
[inhousedelivery.com](http://inhousedelivery.com) is a platform that offers restaurant-branded delivery services, giving you full control over the customer experience. While not an online ordering platform in its own right, inhousedelivery.com can support the platform that you choose to utilize for your restaurant.

#### Key Features
With inhousedelivery.com, you can set up your own custom delivery service. The solution directly integrates with your existing online ordering platform and POS software. You can either route deliveries to your staff or use their nationwide network of drivers.

Their solution lets you track all order statuses and GPS locations in real time on their online dashboard and mobile app. You'll be notified if any issues arise, like a late pick-up, and can view proof of delivery instantly.

inhousedelivery.com offers complete control over customer data, allowing you to build direct relationships with your customers. However, managing your own delivery service requires more resources and can be challenging for smaller restaurants.

### 10. SkyTab Online
![A screenshot of the SkyTab Online website page](https://res.cloudinary.com/peter-white/image/upload/v1733326177/Sky_Tab_Online_website_6ba5f4df82.png)
Last but not least is [SkyTab Online](https://www.skytab.com/features/online-ordering) – a restaurant online ordering system you can control. Built into SkyTab POS systems, SkyTab Online is a fully customizable online ordering platform.

#### Key Features
Because SkyTab Online is baked into SkyTab POS, it’s seamlessly integrated into every facet of SkyTab restaurant technology. All orders automatically sync to your point-of-sale system, kitchen, and menu. It’s easy to manage orders, too, with built-in order throttling to prevent the kitchen from being overwhelmed. 

SkyTab Online offers a branded, customizable storefront that seamlessly connects to your restaurant’s website. Checkout is simple and intuitive for customers, whether they’re ordering curbside pickup, takeout, or delivery.

You won’t have to worry about sharing customer data, either. SkyTab Online lets you keep it all in-house to create targeted marketing campaigns and boost sales. You can even create your own loyalty program, rewarding customers for every order.

## Cost of Online Ordering Platforms
A platform’s feature set isn’t the only reason you should choose it as your online ordering service. Pricing can be a deal-breaker depending on your business’s needs and budget. There’s lots to consider, including:
- Commission fees
- Delivery fees
- Subscription plans
- Payment processing fees
- Region-specific pricing

The pricing available to your restaurant can vary depending on the POS system that you use. Some integrations will offer out-of-the-box pricing, while others may have lower costs due to partnerships with your POS provider. For example, SkyTab negotiates cost-effective rates for its merchants with several online ordering integrations.

If you’d rather not worry about cost, SkyTab Online is a free service available for any restaurant using SkyTab POS. There are no commission fees, so that you can keep all the profits from every online order. 

## Order Up: Choosing the Best Online Ordering for Restaurants
Online ordering is no longer optional — it’s a critical component of a successful restaurant business. Whether you choose a third-party platform or a customizable option, offering online ordering is essential for your business.

Ready to take your restaurant to the next level? Explore these platforms, assess your needs, and start offering your customers the convenience of online ordering today.

## FAQs About Online Ordering Platforms
#### How do I decide which online ordering platform is right for my restaurant?
Before choosing an online ordering platform for your restaurant, consider the following and compare:
- Cost and fees
- Integrations
- Customer support
- Customization and branding
- Marketing tools
#### How much do online ordering platforms cost?
Costs vary depending on the platform, features, and your order volume. Some platforms charge a monthly fee, others take a commission per order, and some offer a combination of both. Be sure to factor in setup fees, transaction fees, and any additional costs for premium features.
#### How do I ensure that an online ordering platform integrates with my existing systems?
Many platforms offer seamless integration with POS systems, but it’s crucial to verify this to avoid any disruptions in your workflow. For example, [SkyTab POS integrates](https://www.skytab.com/features/third-party-integrations) with all of the platforms we talked about today.



A delivery person picking up an online order from an employee in a restaurant | SkyTab

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Online Ordering for Restaurants: Top 10 Platforms

The restaurant industry is constantly innovating — and so are we! We’re dedicated to providing all of our SkyTab businesses with the latest and greatest tools they need to succeed in the ever-changing world of food and beverage.

Our latest release is bringing your business power, efficiency, and accuracy with next-gen hardware and software solutions.

Ready to dive into what SkyTab is bringing to the table? Let’s get started!

## SkyTab Kiosk
![SkyTab Kiosk](https://res.cloudinary.com/peter-white/image/upload/v1729875593/Kiosk_POS_1017_item_order_shadow_1_e23c08a494.png)

Are you looking for a way to add self-service to your restaurant? Whether you’re running a quick-service restaurant or a stadium with concessions, offering customers the ability to complete orders independently can be a game-changer. That’s why we’re introducing [SkyTab Kiosk](https://www.skytab.com/features/restaurant-kiosk): the future of self-service.

We designed [SkyTab Kiosk](https://shift4.zendesk.com/hc/en-us/sections/34207477706259-SkyTab-Kiosk) to be convenient and easy to use — for both you and your customers. Our self-service solution can elevate your service with:

- **Simple Self-Ordering**: Customers are directed to order and pay with step-by-step prompts on an intuitive touchscreen, reducing wait times and increasing order accuracy.
- **Front-Of-House Efficiency**: Kiosk orders flow right into the POS and your kitchen, and customers stay connected with SMS order notifications, ensuring smooth operations.
- **Seamless Transactions**: SkyTab Kiosk accepts Google Pay, Apple Pay, EMV, NFC, and swipe backup payments. Plus, customers can leave feedback with e-receipts.

## SkyTab KDS Bump Bar
![SkyTab KDS bump bar](https://res.cloudinary.com/peter-white/image/upload/v1729882257/Bump_Bar_1_3f412ab365.png)
Are you looking for a way to streamline your back of house? A kitchen display system is essential — but we’re taking it up a notch. That’s why we’re introducing the new [SkyTab KDS Bump Bar](https://shift4.zendesk.com/hc/en-us/articles/34204383916947-SkyTab-KDS-Bump-Bar-Specifications).

We’ve designed this bump bar to support all of the power of your KDS without needing to touch the screen. Built with durability and accuracy in mind, our new bump bar is kitted out with:

- **Rugged Hardware**: An all-aluminum housing helps this bump bar withstand the harshest kitchen environments.
- **Resistant Buttons**: This bump bar is built to last — dust, dirt, water, and grime stay out with 20 sealed, long-life magnetic buttons.
- **Intuitive Layout**: Keys on this bump bar are laid out for efficiency so staff can quickly access all functions, including Ticket and Item-level interactions.
- **Scroll Wheel**: Say goodbye to directional buttons. Our bump bar features a one-of-a-kind scroll wheel that allows for quick and precise accuracy.

## Back Office Enhancements
Want to find out about SkyTab’s latest releases as soon as they’re available? Or, are you ready to start using our latest features, but you’re not sure where to start?

We want to make it easy for you to take advantage of every new and existing SkyTab feature. That’s why we’ve introduced two new enhancements to Lighthouse Business Manager: Grow My Business and Notification Center.

### Grow My Business
![A screenshot of Grow My Business in the SkyTab Lighthouse Business Manager](https://res.cloudinary.com/peter-white/image/upload/v1729878715/Grow_My_Business_bd0ad182d1.png)
Alongside the release of SkyTab Kiosk, existing SkyTab merchants can access “Grow My Business”  within Lighthouse Business Manager.

This new page centralizes SkyTab’s latest products and features for convenient access. Simply browse what’s available and click “Start” to begin setup. Yes, it’s that easy!

From there, you’ll be guided through the relevant steps to set up your chosen product or feature in just a few clicks.

### Notification Center
![A screenshot of Notification Center in the SkyTab Lighthouse Business Manager](https://res.cloudinary.com/peter-white/image/upload/v1729878787/Notification_Center_6b6dd87473.png)
Want to be the first to know about our latest releases and major features? Stay up-to-date with the new Notification Center in Lighthouse Business Manager. Clicking on any notification will give you more information and next steps.

We’re also keeping you in the know with In-App Notifications on your SkyTab POS system. Users with admin/manager positions will be notified of every major release and can simply scan the included QR code to learn more.

## Even More Upgrades:
It doesn’t stop there! We’ve packed this release with even more features and upgrades to continue elevating your SkyTab experience.

Check out what else we’ve been cooking!

- [**Multi-Round QR Ordering**](https://shift4.zendesk.com/hc/en-us/articles/22764853427347-SkyTab-QR-Pay-Overview): We’ve upgraded SkyTab QR Pay to support even more use cases. Customers paying with a QR code can now open a tab and order another round without re-entering their credit card information.
- [**Finalize Tips Immediately**](https://shift4.zendesk.com/hc/en-us/articles/34232480009875-Finalize-Tips-Immediately-on-SkyTab-POS): To simplify payment capturing and tip adjustments, we’ve changed how pending tips are identified and renamed a business-level setting within your SkyTab POS system.

## Transform Operations with Our Latest Upgrades
All of these new SkyTab solutions and features are ready to supercharge your business.

_SkyTab Kiosk will be available to order by early November and SkyTab KDS Bump Bar will be available in mid-November._

SkyTab Kiosk on a blue background with white text "See What's New with SkyTab"

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SkyTab’s Latest Release: Kiosk, Bump Bar, and More

In the U.S. service industry, tipping can be a vital part of employee compensation. Yet, the way tips are distributed can significantly impact employee satisfaction and business efficiency. 

Two common methods for distributing tips are tip pooling and [tip sharing](https://www.skytab.com/resource-center/tip-share-on-sky-tab-pos). This blog post will clarify the differences between these methods and help you determine which is best for your business and employees — tip pooling vs. tip sharing.

## The Case for Tipping in Restaurants
Global approaches to tipping are highly variable. As with many cultural practices, context and precedent are major factors in whether tipping is expected and even accepted. 

According to [Business Insider](https://www.businessinsider.com/hate-tipping-here-are-12-countries-where-you-dont-have-to-2014-4), in countries like Japan, tipping can actually come across as rude because excellent service is the expected standard. 

Conversely, in the United States the practice of tipping in restaurants is a hotly debated topic. The food service industry has historically relied on customer tipping as a core component of its employee compensation model since they typically don’t make full minimum wage. 

In a [survey of roughly 4,000 tipped restaurant workers](https://www.restaurantbusinessonline.com/workforce/servers-dont-want-lose-tip-credit-new-research-shows), 90% prefer their current compensation model to earning a higher, employer-issued wage. 

Opponents of the tip credit in the United States assert that the practice puts too much pressure on voluntary contributions from diners when restaurant operators could guarantee a higher and predictable base wage. Union-backed group One Fair Wage cites third-party research that shows tips would not drop if food service workers were paid the same wage as back-of-house restaurant employees.

Wherever your restaurant stands on the on-going tip credit debate, if you accept tips today, you will want to have a firm strategy in place for how to distribute them. 

## What is Tip Pooling?
Tip pooling involves collecting all tips received by employees and redistributing them evenly among the staff.

So, how does tip pooling work? Usually, all tips received during a shift are placed into a common pool. At the end of the shift, the total amount is divided among the employees, often based on hours worked or a predetermined formula.

### Pros and Cons of Tip Pooling for Restaurants
Compared to tip sharing, tip pooling has its own set of advantages and disadvantages. 

First, let’s see how it can be beneficial. Because tip pooling redistributes all collected tips equally, it ensures that all staff — including those in less visible roles (such as bar backs or table bussers) — receive a fair share of tips. It also encourages teamwork and a cooperative environment because everyone on the shift stands to benefit from a positive guest experience. And, ultimately, pooling tips can enhance morale by reducing unfriendly competition among staff.

Now, let’s take a look at some potential drawbacks. Some may deem this distribution is unfair —  high-performing employees might feel their efforts are not adequately rewarded. Also, some employees may be dissatisfied if they feel others are not contributing equally, even though they are being tipped the same.

## What is Tip Sharing?
Tip sharing involves employees keeping a portion of their own tips and contributing a part to support staff who do not directly receive tips. It is also referred to as “tipping out.”

How does tip sharing work? Employees, such as servers or bartenders, keep a majority of their tips earned but share a portion with support staff like bussers, hosts, and kitchen workers. This distribution can be based on a percentage of total tips or calculated based on specific factors such as total sales, alcohol sales, or number of guests served. 

Typically, your [restaurant POS system](https://www.skytab.com/) will allow you to [configure tip sharing](https://shift4.zendesk.com/hc/en-us/articles/29626069064979-Configure-Tip-Share-Suggestions-on-SkyTab-POS), where you can specify which roles are eligible to participate in tip sharing.

### Pros & Cons of Tip Sharing for Restaurants
Because tip sharing has a different distribution model than tip pooling, it has its own unique benefits and drawbacks.

Let’s start with the benefits. Because tip sharing allows employees to keep a portion of their tips and share the rest, it rewards employees directly based on their individual service quality. This motivates them to provide excellent service to increase their own tips. Also, jobs with shared responsibilities can be easily tipped equitably.

However, sharing tips may create competition rather than collaboration among staff because of how it incentivizes individual performance. It can also lead to resentment if employees feel the sharing is inequitable.

## Which Tip Method is Best for Your Business?
![Illustration portraying tipping with cash or a card | SkyTab](https://res.cloudinary.com/peter-white/image/upload/v1727804636/ST_In_Content_How_to_Choose_Between_Tip_Pooling_vs_Tip_Sharing_for_Your_Restaurant_49dada6b5e.png)
Neither tip method is objectively superior over the other. They’re also not required to implement, and you may decide that you’d rather stick to a traditional tipping model. Or you may not want to accept tips at all. Whatever you decide, you’ll first want to consider the following factors:

- **Business Type Considerations**: The type of business you run may determine how you approach tipping. For example, if you want to [open a pizza shop](https://www.skytab.com/blog/opening-a-pizza-shop), your perfect tipping structure may be different than a table-service restaurant — service models and employee roles play a part.
- **Employee Preferences**: Understanding your employees' preferences is crucial. Conducting surveys or holding discussions can provide insights into what will work best for your team.
- **Financial Implications**: Consider the financial impact on both employees and the business. Ensure that the chosen method aligns with your overall business goals, Department of Labor, and state laws to help maintain employee satisfaction.

## Legal Compliance for Tip Pooling or Tip Sharing
Different regions have specific legal guidelines governing both methods. Employers must ensure compliance with local labor laws to avoid legal issues.

In the US, the [FLSA](https://www.dol.gov/agencies/whd/fact-sheets/15-tipped-employees-flsa) (Fair Labor Standards Act) enforces guidelines for employers to stay compliant when using tip pooling or sharing in their business. These regulations mostly depend on how your employees are paid — tipped employees who are paid under the minimum wage have a different set of rules than tipped staff who are. 

The following is outlined in the FLSA guidelines:

- Employers are allowed to require employees to share or pool tips with other eligible employees.
- There is no limit on the percentage or amount of the contribution of each employee.
- Employers must notify tipped employees of any required tip contribution amount.
- Employers, managers, and supervisors are not allowed to receive tips from a tip pool or share.
- If employees are paid below minimum wage (with a tip credit), then the employer can only impose a mandatory tip pool that includes employees who are traditionally tipped (waiters, bussers, bartenders, etc.)
- If employees are paid a direct (or cash) wage equal or above the federal minimum, then the employer can impose a mandatory tip pool that includes employees who are not traditionally tipped (dishwashers and cooks, for example).
- Any tips collected in a pool or share must be distributed at the regular payday for the workweek or period.

Now, this just covers federal US guidelines. Specific US states may also have additional regulations on top of these. If you’re outside of the US, then you’ll need to do your research to find out what your local government enforces. Regardless of your location, do your due diligence to ensure compliance.

## Best Practices for Implementing Tip Pooling or Tip Sharing
Whether you’ve chosen tip pooling or tip sharing as the best model for your restaurant, you should still follow the same best practices to ensure that everything runs smoothly. Keep the following in mind when adjusting your [employee management](https://www.skytab.com/features/labor-management) to include a new tipping method.

### 1. Clear Policies
Establish clear, written policies to ensure all employees understand the tip distribution process. Your tip policies need to be able to answer the following questions:
- Who is participating in the tip pool or tip share?
- What percentage of tips will be pooled or shared?
- How is the tip pool or tip share percentage calculated (total tips, net sales, gross sales, etc.)?

### 2. Communication
Maintain transparent communication with employees about how tips are collected and distributed. Every employee should have the same understanding of how your tipping system is going to work so that they can have the right expectations.

### 3. Monitoring and Adjusting
Is your tipping system still working? Regularly review the effectiveness of your chosen method and be open to adjustments based on employee feedback and business needs. A POS system with real-time [restaurant analytics](https://www.skytab.com/features/reporting-and-analytics) should help you gain insight into how your sales are being affected.

## Choosing the Right Method — Tip Pooling vs. Tip Sharing
As a restaurant owner, there’s no one-size-fits-all solution for tipping. The right approach for your restaurant depends on your business model, operational setup, employee preferences, and overall goals. It can also vary based on your geographical location and customer base. 

Both methods have their pros and cons, and the best approach often involves considering your specific circumstances and legal requirements.


_Disclaimer: This content is provided solely for informational purposes and is not intended to serve as accounting, tax, legal, or other professional advice. You are solely responsible for your own compliance with laws and regulations. You should contact your accountant, attorney, or other relevant advisors for advice specific to your circumstances._


Restaurant employee counting tips as an example of tip pooling or tip sharing | SkyTab

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How to Choose Between Tip Pooling vs. Tip Sharing for Your Restaurant

Is your restaurant in need of a rescue? We’re answering the call!

At Shift4, we take pride in supporting small businesses and providing them with the tools they need for success. That’s why we launched the SkyTab Rescue Mission last year — where we awarded two deserving businesses with a complete SkyTab POS system, a $20,000 business grant, and a consulting session with our friend [Jon Taffer of Bar Rescue](https://jontaffer.com/bar-rescue/).

We’re so proud to announce that we’re bringing back the SkyTab Rescue Mission in a big way! This year, we’re awarding not two — but **FIVE** — bars or restaurants with a chance to transform their business. 
Want in on the action? Read on to learn more!

## What is SkyTab Rescue Mission?
[SkyTab Rescue Mission](https://lp.skytab.com/rescuemission) is a program designed to give five lucky winners a proverbial lifeboat — whether your business has fallen on hard times or you’re trying to get the restaurant of your dreams to reach new heights.

Each winner will receive:

![SkyTab Rescue Mission rewards - complete POS system, $20,000 business grant, consulting with Jon Taffer](https://res.cloudinary.com/peter-white/image/upload/v1725037884/Sky_Tab_Rescue_Mission_Reward_graphic_0583a2e231.png)


That’s right – we’re awarding a total of $100,000 in prize money to Rescue Mission winners! In addition to a complete SkyTab POS system and consulting session with Jon Taffer for each winner, we’re giving five businesses a thrilling opportunity to transform their future.

Check out this special message from Jon Taffer to learn more:


<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/825505194?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Introducing: SkyTab Rescue Mission"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>


## How to Apply for a SkyTab Rescue Mission

Don’t worry – applying for a SkyTab Rescue Mission is easy. Any current bar or restaurant owner or manager can [apply](https://lp.skytab.com/rescuemission) to the contest for a chance to win. Applicants do not need to be current Shift4 or SkyTab customers (but they can be).

The contest opens on **September 3, 2024**, and all applications must be submitted by 11:59 PM EST on **October 14, 2024**, to be considered.

For a chance to win a Rescue Mission from SkyTab, simply [complete the application](https://lp.skytab.com/rescuemission). The application includes the following:

- Contact information
- Details about the restaurant
- Short video submission
- Media release requirement

### What Should be Included in the Video Submission?
We want to hear your story! Record a 2-minute (or less) video about your restaurant and why it needs a SkyTab Rescue Mission. Let us know how you plan to use your grant funds if you’re selected as a winner. Do you need a remodel? More staff? A brand new menu? We want to know!


## Will You Be the Next SkyTab Rescue Mission Winner?

Winners of the SkyTab Rescue Mission Contest will be announced in December 2024. Take a few minutes to film a video and submit your application; you might be one of them!

Do you know any bars or restaurants that may need a rescue? Make an impact and spread the word on social media using **#STRescueMission**.

Follow SkyTab on [Instagram](https://www.instagram.com/skytabpos/), [Facebook](https://www.facebook.com/SkyTabPOS/), and [X (formerly Twitter)](https://x.com/skytabpos) to stay up-to-date on the contest. 

## FAQs About the SkyTab Rescue Mission

### How do I enter the Rescue Mission Contest?
For your chance to win a Rescue Mission from SkyTab, simply complete the application. The application includes contact information, some details about your business, a short video submission, and a media release requirement.

### Am I eligible to apply for this contest?
Applicants of the SkyTab Rescue Mission contest must own or manage an existing restaurant or bar.

### When will the winners of the Rescue Mission contest be announced?
Winners of the SkyTab Rescue Mission Contest will be announced in December 2024. All contest entrants will receive communications via email at this time.

### What should be included in the video submission?
Your original video submission should include an explanation of why your restaurant needs a SkyTab Rescue Mission and how you plan to use the grant funds if you're selected as a winner. The video must not exceed 2 minutes in length and should not include copyrighted music that you do not own.

### What are the terms and conditions for this contest?
Terms and Conditions and Terms of Use for the SkyTab Rescue Mission contest can be [found here](https://app.instapage.com/route/23744960/?url=lp.shift4.com/rescuemission-terms).


SkyTab Rescue Mission Jon Taffer pictured next to SkyTab devices and endorsing SkyTab 

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Announcing the SkyTab Rescue Mission: Win $20,000, Get SkyTab POS, & Meet Jon Taffer

Running a restaurant is a labor of love, but even the most successful businesses face challenges. One often overlooked hurdle? Chargebacks. 
A chargeback occurs when a customer disputes a credit card transaction with their bank, potentially leading to lost revenue, fees, and reputational damage for your business.

Are you frustrated with chargebacks affecting your bottom line (and your customers’ patience)? This guide will arm you with the knowledge and strategies to understand, fight, and minimize chargebacks.

## What are Chargebacks?
Before you can fight to prevent chargebacks, you must understand what they are. A [chargeback](https://www.shift4.com/blog/chargebacks-in-a-nutshell-a-guide-for-merchants) is a refund initiated by a bank for a credit card purchase. These happen when a cardholder (in this case, your customer) disputes a charge they deem fraudulent. 

While chargebacks were initially designed to protect customers from legitimate fraud, they are sometimes used to commit fraud themselves. In such cases, the onus is on your business to prove to the bank that the charge was legitimate.

### What Causes a Chargeback?
To effectively combat chargebacks, you need to understand what causes them. Here are some common culprits in the restaurant industry:

- **Friendly Fraud**: Customers sometimes claim they didn’t authorize the transaction, usually to avoid paying for an expensive meal or get a “free” meal.
- **Unrecognizable Charges**: Vague or unclear descriptors on credit card statements can lead to customer confusion and disputes.
- **Processing Errors**: Incorrectly entered amounts, duplicate transactions, or other processing mistakes on your end can result in a chargeback.
- **Quality of Service Disputes**: Customers can dispute charges due to dissatisfaction with food quality, service, or long wait times.
- **Card-Not-Present Fraud**: Unauthorized transactions using stolen credit card information are prevalent with [online ordering](https://www.skytab.com/features/online-ordering) and delivery.
- **Double Refunds**: Even if a customer has already been refunded, they may decide to issue a chargeback anyway, forcing you to pay twice.

## The Impact of Chargebacks on Restaurants
![Graphic with a dollar sign representing the impact of chargebacks on restaurants | SkyTab](https://res.cloudinary.com/peter-white/image/upload/v1723048404/ST_Incontent_Mastering_Restaurant_Chargebacks_A_Comprehensive_Guide_for_Business_Owners_57e9aed7fd.png)
While chargebacks don’t affect the restaurant industry the most — only [averaging at 0.12%](https://fitsmallbusiness.com/chargeback-statistics/) — they can still cause harm to your restaurant in a variety of ways.

Here’s why they’re more than just a minor inconvenience:

- You lose the revenue from the initial transaction, absorb the cost of the disputed goods, and face hefty chargeback fees.
- Dealing with chargeback requests requires valuable time and resources, which can prevent you from focusing on your core business.
- A high chargeback ratio can flag your business as high-risk to payment processors, damaging your reputation and potentially leading to higher fees or account termination.
- A fraudulent chargeback is extremely difficult to dispute and win, even if you provide all the relevant documentation and evidence.

Chargebacks can also affect different types of restaurants at varying rates. For example, [quick-service restaurants](https://www.skytab.com/restaurant-types/quick-service-restaurants) tend to experience a higher chargeback rate because they process a large volume of transactions in a short period of time.

## The Chargeback Representment Process
Knowing the enemy is only half the battle. Even if you’ve done everything possible to prevent chargebacks, they are sometimes unavoidable. Understanding how chargebacks work can help you better manage and contest them when they occur. 

Familiarize yourself with the [chargeback representment process](https://www.shift4.com/blog/the-representment-process-how-to-fight-chargebacks) to effectively protect your business: 

1. **Chargeback Filed**: When a customer decides to dispute a charge for goods or services, they go to the issuing bank and file a chargeback. That chargeback request is sent to the card network and the acquirer. 
2. **Fee Charged**: Once the customer initiates a chargeback, your business will be charged the fee. The fee level will depend on your contract.
3. **Representment Submission**: Next, the bank will request additional information from your business. With the help of your payment gateway, you will compile all relevant chargeback representment evidence (including documents receipts, shipping proofs, logs, signatures, etc.) You’ll send your payment processor this evidence, and they will submit any documents to the [issuing bank](https://www.shift4.com/blog/what-is-an-issuing-bank). 
4. **Final Judgment**: After reviewing the evidence from both parties, the issuing bank will decide whether the chargeback is upheld. If this is the case, then you will lose the funds. If you successfully win the dispute, you will receive the disputed amount back.

However, the story doesn’t always end there. If you’ve won the dispute, but the customer is still unsatisfied, they can still file for **pre-arbitration**. This will incur an additional cost to your business. Alternatively, if you did not win the dispute, you can file for **final arbitration** — this comes with the risk of losing and paying an even higher penalty, though.

### How to Win a Chargeback Dispute
We’ve gone over the representment process at a high level, but how exactly can you ensure you win a dispute against a fraudulent chargeback? Like consumers, merchants have rights, too — so we’ll show you how to exercise them.

To give your business the highest chance of success, you’ll want to follow these steps:

#### 1. Gather All Evidence
To defend your business, you must prove that the transaction was legitimate and the chargeback is unwarranted. Compile as much evidence as possible, such as:

- **Transaction Details**: This could include receipts, order confirmations, or signed credit card slips – anything that confirms the purchase took place.
- **Customer Information**: Order details, contact information, and any communication logs (emails, messages) related to the transaction can be helpful.
- **Proof of Service**: For dine-in, this might include reservation records or POS system timestamps. For online orders, provide delivery confirmations or pick-up verification.
- **Additional Documentation**: Think outside the box! If a customer claims they never received their food delivery, provide GPS records from your delivery app.

#### 2. Structure Your Evidence
Now that you have your evidence, it’s time to present it clearly and concisely. Don’t overwhelm the bank with a jumbled mess of documents. Instead, fill out the chargeback representment form provided by your payment processor. Check out [Shift4’s form](https://shift4.zendesk.com/hc/en-us/articles/28075978125843-Dispute-a-Chargeback) below:

![Shift4 chargeback representment form | SkyTab](https://res.cloudinary.com/peter-white/image/upload/v1722441788/chargeback_dashboard_Shift4_805x1024_7a13dcb9a3.png)

Simply fill out the form and upload all your collected evidence to the appropriate section. You can learn more about how Shift4 aids in the chargeback representment process on our [knowledge base](https://shift4.zendesk.com/hc/en-us/articles/28075978125843-Dispute-a-Chargeback).

#### 3. Submit Your Dispute
With your compelling evidence package assembled, it’s time to submit your chargeback dispute. With Shift4, all documents are submitted on your behalf via our representment form. Working with a best-in-class processor like Shift4, built into SkyTab, gives you the tools you need to potentially increase your chances of winning this dispute. 

Remember, fighting chargebacks is a crucial part of running a successful restaurant. By being proactive and partnering with the right payment processor, you can significantly increase your chances of winning disputes and protecting your bottom line.

## Strategies for Managing Chargebacks
Chargebacks can be costly headaches for your business. Luckily, they can be managed and prevented. They exist to protect consumers and provide recourse when a transaction goes wrong, so your job is to ensure that those things don’t go wrong.

Outside of fraud, legitimate chargeback requests can be issued when:

- Refunds are not properly credited back to the customer’s account.
- Orders are lost in transit or significantly delayed.
- Website errors lead to duplicate charges or incorrect order processing.
- Charges are made with compromised or malfunctioning cards.

A top-notch payment processor like Shift4 will provide various advanced features to prevent these issues. Let’s dive into how your business can stay protected from and [cut back on chargebacks](https://www.shift4.com/blog/cut-back-chargebacks).

### 1. Card Security Codes
We’re all familiar with needing to input credit card security codes when checking out online. But they’re not just used in online shopping — if your restaurant accepts online orders or payments with QR codes, you should also capture those codes. These anti-fraud measures prevent illegitimate transactions on a customer’s card, lowering the risk of your business receiving a chargeback.

Because your business is being trusted with sensitive payment information, you must do your due diligence to ensure that it’s being protected and processed correctly. So, ensure that your card-not-present transactions are prompting for security codes. SkyTab, for example, has built-in CSC functionality for both [SkyTab Online](https://www.skytab.com/features/online-ordering) and [QR code payments](https://www.skytab.com/features/qr-code-ordering-and-payment).

### 2. 3DSecure
Because card-not-present transactions are more susceptible to fraud, your business should provide extra security to protect your customers when they make those transactions. That’s where [3DSecure](https://www.shift4.com/blog/3d-secure-2-stronger-authentication) comes in.

3DSecure is an authentication service that adds an extra layer of protection to transactions where the card is not present (like online ordering). This can help to prevent fraudulent transactions, which typically lead to chargebacks.

When your business uses 3DSecure, the liability shifts from you to the issuer for transactions successfully authenticated through the service. If a chargeback occurs, then the issuer will cover the cost.

### 3. Dispute Management
If you don’t have a way to manage the chargebacks that come through, you’ll have a more challenging time defending yourself from them. Your payment processor and [POS system](https://www.skytab.com/) should offer dispute management capabilities to help support you in the chargeback process.

With dispute management tools, all dispute activity can be aggregated, and everything you need to respond to a chargeback is in one easy-to-access place. As we covered earlier, Shift4’s chargeback representment form is one such tool, making it simple to upload documents and submit a response.

### 4. Retrieval Requests
Sometimes, customers don’t immediately jump to a chargeback when they see a transaction on their account that they don’t recognize. Let’s say that they simply forgot that they made the order, or a family member used their card without letting them know. In situations like these, where the customer doesn’t automatically assume fraud, they may first perform a [retrieval request](https://www.shift4.com/blog/understanding-reasons-behind-retrieval-requests) instead.

A retrieval request is simply a request for information about the transaction. This allows your business to respond and provide the relevant information to resolve customer confusion.

By responding to a retrieval request quickly, your restaurant can better prevent the likelihood of a chargeback. Your payment processor should make it easy to respond to these requests. For example, Shift4 provides all the forms you need to resolve these types of requests.

### 5. Address Verification
An incorrect address can lead to various issues, from delivery orders never showing up to incorrect billing information. If a customer orders online and never receives their food because the address was wrong, they may issue a chargeback.

The best way to avoid this situation is to ensure that your business has captured the correct address. That’s where the Address Verification Service comes in. With the correct address, your business can successfully deliver orders and capture accurate billing information. Continuously test your website’s checkout and online ordering functionality to ensure no issues. If problems arise — and they will — make sure your business stays aware and resolves them quickly with a refund.

### 6. Service Quality
Outside of online ordering and customer communication, sub-par customer service may be what’s hurting your business. If a customer has a bad experience at your restaurant — due to long wait times, sub-par food, or inattentive staff — their frustration may lead to a chargeback request.

Preventing these issues hits two birds with one stone — you’re preventing chargebacks from costing you money and reputation, and you’re improving the customer experience. And how can you do that? Better training.

Wait staff should work to provide the best service to customers when they choose your restaurant. Kitchen staff should be held up to standard regarding food quality. POS technology in your restaurant should keep everything running like a well-oiled machine. Stay on top of your workforce, and your customers will leave happier.

## Keeping a Lid on Restaurant Chargebacks
Yes, chargebacks are inevitable — but that doesn’t mean they have to be common. Now that you understand why they happen, how they work, and what you can do to prevent and dispute them, you can protect your business while staying on good terms with your customers and payment processor.

By staying proactive and having best-in-class payments tech to back you up, you can ensure that chargebacks stay managed rather than giving you a constant headache. 

_Disclaimer: This content is provided solely for informational purposes and is not intended to serve as accounting, tax, legal, or other professional advice. You are solely responsible for your own compliance with laws and regulations. You should contact your accountant, attorney, or other relevant advisors for advice specific to your circumstances._


Restaurant owner mastering chargebacks on his laptop | SkyTab

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The Ultimate Guide to Restaurant Chargebacks for Business Owners

Maintaining a successful business means keeping everything up to date — and that includes your POS tech. That’s why we’re constantly innovating and updating SkyTab to keep up with the demands of a modern restaurant environment.

With our latest update, we’re giving you more ways to supercharge your business, from advanced customization to streamlined operations. 

Are you ready to find out what we’ve been cooking for the latest [SkyTab update?](https://releasenotes.skytab.com) Let’s dive in!

## Menu Availability
![An animated GIF showing how the Menu Availability feature works for SkyTab POS.](https://res.cloudinary.com/peter-white/image/upload/v1720448694/menu_c5628bf67d.gif)
Does your menu change depending on time, day, or location? Remembering every change can be tough for staff, reducing the speed of service. That’s why we’ve added the [Menu Availability](https://shift4.zendesk.com/hc/en-us/articles/29797791125139-Configure-Menu-Availability-for-SkyTab-POS-in-Lighthouse-Business-Manager) feature!

Now, you can customize your menu in [SkyTab POS](https://www.skytab.com/) and [SkyTab Mobile](https://www.skytab.com/features/mobile-ordering-and-payment) to only show what’s available then and there.

### How Does it Work?
You can easily customize the visible menu based on the following factors:

- **Time** (with day parts and/or a custom schedule)
- **Location** (with revenue center)
- **Specific Dates** (including single day, multiple concurrent days, and multiple specific dates)

Both Menu Departments and specific menu items can be scheduled to appear based on these factors. Hidden menu parts will still be available by manager override.

## Dynamic Pricing
![An animated GIF showing the Dynamic Pricing feature for SkyTab POS.](https://res.cloudinary.com/peter-white/image/upload/v1720447797/dynamic_pricing_gif_66e17dd19e.gif)
Do your menu prices fluctuate based on when and where you’re doing business? We’ve added the [Dynamic Pricing](https://shift4.zendesk.com/hc/en-us/articles/29860071217299-Configure-Dynamic-Pricing-for-SkyTab-POS) feature to help make that easier!

These newly enhanced settings will allow you to customize your menu’s prices better. Set custom override dates, schedule prices by day part, and assign revenue centers to multiple price groups. 

### How Does it Work?
We’ve done a couple of things to make this new feature possible:

- **Overhaul of Scheduled Pricing**: This allows the assignment of Revenue Centers for multiple active price groups. It also enables scheduling by day part and custom override dates.
- **Pricing Rules**: These have been extended to the Department level and inherited or overridden by the items within.
- **New Pricing Rule**: We’ve introduced this rule for flat dollar increase or decrease amounts

With these new capabilities, you can easily configure pricing that dynamically shifts based on your needs!

## Tip Sharing Suggestions 
![An animated GIF showing how the new SkyTab POS Tip Sharing feature works.](https://res.cloudinary.com/peter-white/image/upload/v1720447711/tip_sharing_gif_de8f226755.gif)
Do you want an easier way to manage tips between your tipped and non-tipped employees? How your business manages tip sharing can significantly impact your team’s morale and your restaurant’s success.

We’ve introduced advanced [Tip Share Suggestion](https://shift4.zendesk.com/hc/en-us/articles/29626069064979-Configure-Tip-Share-Suggestions-on-SkyTab-POS) settings to simplify this process. With this new feature, you can ensure that all jobs are compensated appropriately with preconfigured and calculated tip amounts.

We’ve also made [reporting](https://shift4.zendesk.com/hc/en-us/articles/29625033253523-SkyTab-POS-Tip-Share-Suggestions-Reporting) more accurate to take-home tip totals, ensuring proper tax liability is applied to employees.

### How Does it Work?
Custom tip sharing rules can be created to define jobs that get a suggestion and jobs to which the suggested amount should go. These rules define amounts as a percentage of either total tips (including gratuities), net sales (filtered by Revenue Class), or gross tips (filtered by Revenue Class).

Here’s what the [Tip Share Suggestions workflows](https://shift4.zendesk.com/hc/en-us/articles/29624201400723-SkyTab-POS-Tip-Share-Suggestions-Workflows) look like:

- **Employee Dashboard**: Tip sharing amounts can be entered using a dedicated button on the Employee Dashboard. Entered amounts can be adjusted at any point before clocking out. 
- **Clock-Out Process**: Alternatively, tip sharing amounts will also be prompted as a part of the employee clock-out process. These amounts will be finalized once the employee clocks out.

Both methods have Total Suggest Tip Share amounts shown on the entry keypad for quick reference.

## Even More Upgrades
We’ve only scratched the surface of the latest SkyTab update. Our team has been hard at work introducing new features and improving existing ones to make your experience that much better. 

Check out everything else we’ve deployed!

- [**Order & Call Numbers**](https://shift4.zendesk.com/hc/en-us/articles/29895098558611-Configure-Order-and-Call-Numbers-on-SkyTab-POS): Streamline order entry, guest check display, kitchen/bar slip printing, and SkyTab KDS with a unified numbering system. Numbers on Guest Checks are more prominent, making it easier for the kitchen and bar to reference order numbers.
- [**KDS Prep Times**](https://shift4.zendesk.com/hc/en-us/articles/29683681715731-Configure-Prep-Times-by-Item-and-Modifier-for-SkyTab-KDS): Build more guidance and direction on how and when items should be prepared in the kitchen with [Prep Times](https://vimeo.com/957713509) on SkyTab KDS. Standardizing prep times ensures all ticket items are completed at the same time, increasing speed and accuracy. 
- [**KDS Multi-Stage Fulfillment**](https://shift4.zendesk.com/hc/en-us/articles/30019010065683-Configure-SkyTab-KDS-Multi-Stage-Fulfillment): Manage how tickets flow from one station to another with Multi-Stage Fulfillment. Easily configure the KDS to support complex routing, two-stage expo fulfillment, and full assembly line style preparation across multiple stations.
- [**Transaction Manager Data & Filter Additions**](https://shift4.zendesk.com/hc/en-us/articles/29796797024019-View-Departments-or-Items-Hidden-by-Lighthouse-Business-Manager-Configuration-on-SkyTab-POS): Easily view departments or items hidden on your SkyTab POS with the Lighthouse Business Manager (LBM) configuration.
- [**Gift Card User Permission**](https://shift4.zendesk.com/hc/en-us/articles/7038943787539-Shift4Gift-Configuration-Using-Lighthouse-Business-Manager): Assign Shift4Gift-level permissions to employees to assist in managing gift cards more easily. Permissions can be set to manage the ordering website, order new cards, access balance reports, and order fulfillment.

## Supercharge Operations with Our Latest Features
All of the above features are available to all SkyTab merchants right now! 
Do you have any questions about the new update or need help setting things up? Check out our [Knowledge Base](https://shift4.zendesk.com/hc/en-us/articles/29792449311251-SkyTab-POS-Summer-2024-Launch) for more information on each feature and don't forget to subscribe to [future updates](https://releasenotes.skytab.com). 

SkyTab POS devices with the text "See What's New with SkyTab"

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SkyTab’s Latest POS Update: Explore the Newest Features

As a restaurant owner, you understand the importance of accepting credit cards. In today's digital age, most customers prefer convenient and easy payment methods, and credit cards are one of the most popular choices. This article will provide some insight into accepting credit cards at your restaurant.

## Understanding Restaurant Credit Card Processing
How does a credit card interacting with your [restaurant POS system](https://www.skytab.com/blog/restaurant-pos-system-features) turn into a payment in your bank account? Let's lift the curtain and take a peek behind the scenes.

### How Are Credit Card Transactions Processed?
Each step of the credit card transaction process is crucial in ensuring seamless payments for your restaurant. While it may seem like a mystery, it’s actually a straightforward process. Here are the three major steps:

#### Step 1: Authorization
When your customer uses their credit card, the first step begins. The card details are swiped, inserted, tapped, or entered into the system, and the payment processor relays this information to the cardholder's [issuing bank](https://www.shift4.com/blog/what-is-an-issuing-bank) for authorization. The bank evaluates the transaction, checking for sufficient funds and potential fraud red flags, before sending a response back to the processor.

#### Step 2: Clearing
If the transaction receives the green light from the cardholder's bank, the payment processor forwards this validated transaction to the relevant card network, such as Visa or Mastercard. The credit card network then communicates with the restaurant's [acquiring bank](https://en.wikipedia.org/wiki/Acquiring_bank) to finalize the transfer of funds.

#### Step 3: Settlement
Finally, the settlement process takes center stage. The funds from the approved transaction eventually reach your restaurant's bank account, typically within one or two business days. This marks the completion of the credit card transaction.

## How to Reduce Credit Card Processing Fees for Restaurants
![Credit cards and iconography implying credit card processing fees | SkyTab](https://res.cloudinary.com/peter-white/image/upload/v1722454972/ST_Cover_Credit_Card_Processing_Fees_for_Restaurants_a81d233745.png)
Before you start sweating over credit card processing fees, know there are strategies to trim down these costs. When you choose a company that provides both the POS system and payment processing, you can achieve a lower total cost since there is often cost-savings associated with consolidating vendors. 

### Implement Cost-Saving Measures
There are options available on many POS systems to help offset your business expenses. Typically, a standard pricing model will show one transaction total on the [POS system](https://www.skytab.com) or receipt, regardless of the payment method. As a result, your restaurant pays the credit card processing fee out of pocket.

However, there are several methods that you can use to reduce your costs:

- **Dual Pricing**: Using the “dual pricing” model, you can display both a cash price and a non-cash price on the receipt. The cash price can be discounted, meaning the non-cash price can be higher to help offset your expenses.
- **Supplemental Fees with Discount**: The “supplemental fee” method charges a fee to all transactions, regardless of how the customer pays. Think of service fees, delivery fees, etc. However, you also have the option to discount any transaction of the supplemental fee as you see fit. It’s important to note that this is not a surcharge.
- **Cash Discount**: The “cash discount” method means offering a discounted price for cash transactions instead of card transactions. However, the stipulation is that you must display the non-cash price as well as the cash price. This ensures that you stay compliant with Card Association regulations.

Typically, the Dual Pricing model is the most common and compliant. If you do decide to implement one of these methods, then you’ll need a POS provider that supports these options. [SkyTab’s Advantage Program](https://shift4.zendesk.com/hc/en-us/articles/17140380911379-Advantage-Program-FAQs) supports all three of these cost-saving methods.

### Monitor Chargeback Rates
Keeping track of your chargeback rates can help identify patterns and areas for improvement. High chargeback rates can lead to additional costs and fees, so it's crucial to analyze the reasons behind chargebacks and take steps to reduce them.

You should also educate staff on fraud prevention and chargeback management; this can help reduce costs associated with chargebacks and declined transactions. Ensure staff understands how to spot fraudulent transactions and respond to chargeback requests.

## Closing the Tab on Restaurant Credit Card Processing Fees
If you want your restaurant to accept credit card payments, then their associated fees are unavoidable and simply a cost of doing business. However, understanding and managing these fees can help reduce costs and improve profitability. 

As a restaurant owner, it's essential to always look for ways to [improve your restaurant operations](https://www.skytab.com/blog/tips-for-improving-restaurant-operations) — and that includes regularly reviewing costs and fees. Choosing the right payment processor, implementing cost-saving measures, and monitoring transactions can all help reduce processing fees.

_Disclaimer: This content is provided solely for informational purposes and is not intended to serve as accounting, tax, legal, or other professional advice. You are solely responsible for your own compliance with laws and regulations. You should contact your accountant, attorney, or other relevant advisors for advice specific to your circumstances._

Waitress taking a credit card payment from a restaurant customer at the table using a mobile POS device | SkyTab

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Credit Card Processing for Restaurants: A Complete Guide

Owning a restaurant is a dream come true for many passionate foodies & entrepreneurs. But let's be honest — one of the last things you're thinking about is a POS system. As a result, many restaurant owners settle with the first one they see without conducting a proper cost analysis or feature comparison. 

A reliable POS system is like a loyal sous chef who can handle all the tedious tasks and lets you focus on what you do best — creating tasty dishes and delivering an exceptional hospitality experience.

Yet, everything comes at a price. In this article, we'll explore the financial intricacies and pricing models of POS systems for restaurants and take a deep dive into the costs that businesses need to consider. 

Keep reading to discover everything you need to know.

## Compare POS System Features
Before we can break down the cost of restaurant POS systems, let’s first talk about features. If your POS system is nothing more than a glorified cash register, it’s probably not going to be the best long-term solution. 

Point-of-sale systems tailored for restaurants offer a plethora of features designed to streamline operations and make life easier for both you and your customers.

### Online Ordering
Offering [online ordering](https://www.skytab.com/features/online-ordering) is essential for most restaurants. If your restaurant is already partnering with online ordering platforms like DoorDash or Uber Eats, then you should choose a POS system that integrates with them. However, if you want to offer takeout or delivery without going through a middleman, then your POS of choice should come with a built-in online ordering system.

### Mobile Ordering & Payments
In modern restaurants, mobile [POS system hardware](https://www.skytab.com/pos-hardware) is a must. Any POS system worth its salt will offer [mobile ordering & payment](https://www.skytab.com/features/mobile-ordering-and-payment) solutions to keep your operations efficient. Taking orders and payments right from the table helps turn tables faster while giving your customers a better experience.

### Reservation & Waitlist Management
The [reservation and waitlist management](https://www.skytab.com/features/reservations-and-waitlist) feature lets you view and manage all your reservations and walk-in guests in one place. Table-ready notifications come in handy when notifying your guests their table is available and they can be seated. 

### Loyalty & Marketing
Turn your new customers into loyal, repeat customers. This is where built-in [loyalty & marketing](https://www.skytab.com/features/loyalty-and-marketing) features become useful. 

With a robust customer database integrated into the POS system, your restaurant can send targeted email campaigns out to diners that encourage them to come back. Plus, a loyalty program can turn first-time guests into regulars, rewarding them with redeemable points every time they come back.

By using a mix of advanced marketing tools and tailored loyalty programs, businesses can win new customers and keep existing ones. 

### Web Presence Management
In today’s digital era, a compelling online presence is crucial for the success of any restaurant seeking to connect with customers and stay competitive. 

A state-of-the-art POS system with an [AI-powered website builder](https://www.skytab.com/features/build-a-restaurant-website) dramatically shifts the paradigm for restaurateurs. It streamlines website creation and syncs with the point-of-sale to reflect real-time updates, while also facilitating direct online ordering. Coupled with essential back-office tools for managing reviews and social media interactions, restaurants are empowered to curate a responsive and engaging digital identity.

### Reporting & Analytics
Your business should be making decisions based on data — and your POS system has all the data you need. With advanced [reporting and analytics](https://www.skytab.com/features/reporting-and-analytics) tools, you can gain valuable insights into sales trends, peak hours, and menu performance.  

### Labor Management
[Labor management](https://www.skytab.com/features/labor-management) functionalities can help you run your business smoothly and efficiently. You can easily manage your workforce and ensure that every shift runs like clockwork, allowing you to focus on taking care of customer service and growth strategies. 

### Third-Party Integrations
POS systems shouldn’t just work well on their own; they should also seamlessly integrate with your favorite business tools for unparalleled efficiency. 

[Third-party POS integrations](https://www.skytab.com/features/third-party-integrations) also offer the flexibility to add or change functionalities as needed without overhauling the entire point-of-sale system. This scalability ensures that the technological infrastructure of a restaurant can grow alongside your business, adapting to new challenges and opportunities as they arise.


### Additional Considerations
Cutting-edge POS systems are designed to be user-friendly and customizable so restaurants can create exceptional dining experiences while optimizing efficiency and profitability.

Beyond the variety of features offered, there's a range of POS hardware options to consider, such as desktop POS systems, handheld devices, phones, tablets, and self-service kiosks. Each type has its own advantages and use cases. 

For instance, handheld POS systems offer mobility and flexibility for tableside ordering and [payment processing](https://www.shift4.com/blog/what-is-a-payment-processor), while self-service kiosks can enhance the customer experience by allowing them to place orders and pay at their convenience.

Moreover, there are specialized POS systems like open-source, multichannel, and omnichannel, each catering to specific business needs and preferences. 

Ultimately, the choice between these POS system types depends on factors such as business size, budget, operational needs, and long-term growth strategies. By carefully evaluating these considerations, restaurant owners can select the POS solution that best aligns with their specific requirements and sets them up for success in the competitive restaurant industry.

## Breakdown: How Much Does a Restaurant POS System Cost?
![Graphic representing the cost of restaurant POS systems | SkyTab | Shift4](https://res.cloudinary.com/peter-white/image/upload/v1718383249/ST_Blog_In_Content_The_Cost_Of_Restaurant_POS_Systems_1_40d420af92.png)

The cost of a [restaurant POS system](https://www.skytab.com/) can vary depending on factors ranging from software and hardware to setup, support, and other fees specific to point of sale systems. 

Below are some of the costs you’ll want to take into consideration. 

### Software Costs
Most POS software options range from $29.99 to $200 per month. Cost doesn’t necessarily correlate with quality or features in the world of POS, so don’t assume that a more expensive POS system offers functionality that more affordable systems don’t. SkyTab offers robust functionality at a fraction of the monthly cost as many more expensive systems.


### Hardware Costs
POS hardware cost for a basic setup can cost $1,000 or more per workstation. This usually includes essential components such as a POS countertop terminal, cash drawer, and receipt printer, and can  increase with additional peripherals like [kitchen display systems](https://www.skytab.com/blog/kitchen-display-system), [customer-facing displays](https://www.skytab.com/blog/customer-facing-display), or handheld devices.

A smart and practical way to avoid the burden of high upfront payments that come along with purchasing hardware is to look for providers that bundle hardware into their monthly cost like [SkyTab](https://www.skytab.com/pricing). 

This way, you can confidently select a [POS hardware](https://www.skytab.com/pos-hardware) solution that perfectly meets your business needs and budget requirements without worrying about the initial cost. This approach is more feasible and cost-effective, enabling you to start your business without breaking the bank.

### Setup Costs
While some POS providers include setup assistance as part of their standard pricing plans, others may offer it only as a remote option or add-on service for an additional fee. 

This fee may vary depending on factors such as the size of the business, the number of POS terminals being installed, and any specific customization or integration requirements. In some cases, installation fees can cost up to $1,000 a day plus possible extra costs for non-standard hours or travel costs. 

Therefore, businesses must pay attention to what's included in the offer to avoid any unforeseen installation costs.

### Support Costs
The same rule applies to post-installation support expenses. Ongoing support and maintenance are typically included in the subscription fees for POS software. However, some providers may offer different support tiers based on the level of assistance needed, including paid premium support for more demanding clients. 

### Payment Processing Fees
In addition to the costs listed above, it's essential to consider the transaction fees associated with processing payments through the POS system.

The exact fee amount will depend on various factors, including the type of payment card being processed, the volume of transactions, and your average ticket amount just to name a few. 

Some payment providers offer different pricing options and POS configurations to help restaurant owners cover rising expenses. For example, you can offer a discount for cash payments or to add a supplemental fee on transactions paid with a credit card, which is becoming more common across a variety of businesses. 

It's worth keeping these fees in mind when setting prices for your products or services, as they can have a significant impact on your bottom line.

### Third-Party Integration Fees
Costs for integrating additional features or third-party applications vary depending on the provider and the complexity of the integration. Prices can range from a one-time setup fee to ongoing subscription fees for premium [POS integrations](https://www.skytab.com/features/third-party-integrations).

While overall costs can vary significantly based on factors like features, size, and customization, restaurant owners must carefully evaluate their requirements and budget constraints to find a provider that offers a comprehensive solution at a reasonable price. SkyTab doesn’t charge anything to integrate with solutions in its Third-Party Marketplace. 

## Costs-Optimization Tips
Without a doubt, managing the costs associated with a POS system can be a real challenge. However, there are ways to optimize your investment and save money in the long run. 

Here's what you can do to keep your expenses under control: 

- Compare pricing plans and subscription models across different providers to find the most cost-effective option that aligns with your budget and operational needs.
- Consider potential additional expenses such as upgrades, integrations, and training upfront to avoid unexpected costs down the line.
- Check the available hardware warranty to have future hardware costs under control. Ensure you'll be offered a lifetime warranty and free swaps should you need to replace a bad device.
- Clarify support and maintenance policies with the POS provider to ensure transparency and prevent any unforeseen expenses related to technical assistance or system upkeep.
- Identify opportunities for efficiency improvements and cost savings within the POS system itself to lead to long-term financial benefits.
- Stay informed about updates and new features offered by the POS provider to maximize the system's capabilities and ensure continued value for the investment.

By following these tips, you can confidently select a POS system that not only meets your immediate needs but also aligns with your long-term business objectives, setting the foundation for success in the competitive restaurant industry.

## Craft Your Restaurant's Success Story
Choosing the right POS system is a decision that can make or break your restaurant's success. You don't want to end up with a system that's as confusing as a legal document or as costly as a private jet. 

That's why taking your time, evaluating your needs, comparing options, and considering factors like the cost of a restaurant POS system, features, and support are important. So, why settle for less when you can have the best? Invest in an affordable POS system like SkyTab without compromising on features and functionality, and watch your restaurant thrive like never before!



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The Cost Of Restaurant POS Systems: What You Need To Know

The days of handwritten and printed ticket orders are becoming relics of the past, making way for a modern solution: the kitchen display system (KDS).

This shift from paper to pixels aims to overcome challenges posed by the chaotic, hot, and noisy environments typical of restaurant kitchens. Let’s dive into the world of kitchen display systems and how your restaurant can benefit from one.

## What is a Kitchen Display System and How Does It Work?
A kitchen display system is a digital screen that you install in the kitchen and connect to your [restaurant POS system](https://www.skytab.com/blog/what-is-a-pos-system-exactly). It displays orders from the point of sale system, along with details such as table number, order number, items, modifiers, special requests, and time elapsed since the order was placed. 

The KDS also updates tickets in real time, showing order statuses such as new, ready, or delivered. It can also communicate with other devices, such as printers, or tablets, to streamline order management and delivery.

You can easily fit a KDS into your restaurant’s operations in several ways, including: 
- Customize the display to suit your needs and preferences by choosing a layout, order type colors, and font size. 
- Set up different stations for different types of food, such as appetizers, entrees, or desserts.

## Key Features of a Cutting-Edge KDS
A kitchen display system can improve order accuracy, speed, and quality of service — all while [reducing food waste](https://www.skytab.com/blog/methods-to-prevent-food-waste-in-restaurants) and operational costs. However, not all systems are created equal. You need one that can handle the demands of a modern restaurant and offer the best features and benefits.

Your KDS non-negotiables should include:
- **Easy Implementation**: Time is money, so choosing a system that will get you up and running in minutes is a necessity.
- **User-Friendly Interface**: Your KDS should be as modern and responsive as the rest of your restaurant tech with simple navigation. 
- **Real-Time Analytics**: A KDS should conveniently display average and longest ticket times, making it easy for you to monitor efficiency and make real-time improvements. 
-** Multi-Channel Fulfillment**: Your KDS should be able to route and fulfill multiple order types simultaneously from various screens to quickly handle dine-in, takeout, delivery, and [online orders](https://www.skytab.com/features/online-ordering).


## Benefits of a KDS for Restaurants
A kitchen is the heart of any restaurant; it can make or break your customer experience and bottom line. That’s why many restaurants are turning to a kitchen display system to streamline their operations and improve their service quality. With a KDS in place, you can expect to enjoy several benefits.

### Efficient Order Management
The main advantage of a KDS is managing your orders more efficiently and accurately. According to a [2023 survey](https://www.astuteanalytica.com/industry-report/kitchen-display-systems-market), nearly 68% of diners at quick service restaurants expect their orders to be ready within 15 minutes. With the improved efficiency that comes with a KDS, this can be easily achievable.

By displaying the orders on a digital screen, you can eliminate the need for paper tickets and printers, which can be wasteful, messy, and potentially result in lost tickets. 

### FOH & BOH Communication
Implementing a KDS into your restaurant can also improve communication between your front-of-house and back-of-house staff. In fact, studies show that a KDS can reduce order errors by 56%.

A kitchen display system can reduce mistakes and confusion caused by illegible handwriting, misplaced tickets, or duplicate orders. It helps prioritize your orders based on the time, the table, the course, or the customer preference and update them instantly. This ensures that the kitchen and the front-of-house staff are always on the same page.

## How to Get Started with a KDS for Your Restaurant
![SkyTab KDS (kitchen display system) on a blue background | Shift4](https://res.cloudinary.com/peter-white/image/upload/v1715804067/F_Bright_KDS_a197173048.jpg)
You might wonder how to start if you're considering a KDS for your restaurant. The good news is it's less complex or expensive than you might think. Here’s the typical process for implementing a kitchen display system.

### 1. Install and Configure Your KDS
The first step is setting up the KDS in your kitchen. Your POS system may already offer kitchen display systems that you can easily integrate into your existing operations. Check out the modern [POS hardware](https://www.skytab.com/pos-hardware) that SkyTab offers, for example. 

Once your KDS has been installed, follow the instructions and guidelines provided to set up your KDS parameters in your POS back office. You should configure your menu, modifiers you’d like to have in place, ticket settings for different stations, and any other settings that your restaurant requires.

Remember to test and troubleshoot your KDS before using it in your daily operations, and make sure that your staff is trained and familiar with its features and functions.

### 2. Monitor and Optimize Your KDS
The final step is to monitor and optimize your KDS performance and results. Your POS provider should be consistently perfecting your KDS software with updates. Keep an eye out for the latest and greatest versions of the software to take advantage of new features and improvements.

Also, review and analyze data and reports provided by your KDS and use them to [improve your restaurant operations](https://www.skytab.com/blog/tips-for-improving-restaurant-operations). 

## Ready to Elevate Your Kitchen Operations?
If your kitchen isn’t running like a well-oiled machine, then your restaurant won’t perform to its potential. That’s why implementing solutions like a kitchen display system can make a substantial impact on your business’s operation as a whole.

However, choosing the right kitchen display system is crucial for a seamless kitchen workflow. Consider factors like size, features, and cost. You’ll want the right solution that balances performance with value like SkyTab’s KDS for only $29.99/month. 

Are you ready to learn more? [Book a demo](https://www.skytab.com/contact) to see how a kitchen display system can transform your operations. 


Two chefs in a restaurant kitchen looking at a kitchen display system | SkyTab | Shift4

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Why You Need a Kitchen Display System for Your Restaurant

Is your hotel ready to step into the modern age? Hotel technology is revolutionizing the hospitality industry — and vastly improving guest experiences.

You can streamline hotel operations and payment processing with hotel point-of-sale (POS) systems and property management systems (PMS), respectively. This modern tech can help you to automate and centralize everything that goes into the guest experience. And, if you properly integrate them, you can elevate that experience to even greater heights.

In fact, [78% of hotel managers](https://hoteltechnologynews.com/2022/03/research-78-of-hoteliers-will-increase-their-investment-in-hotel-technology-in-the-next-three-years/) plan to increase their investment in hotel technology in the next two years. Are you one of them? Let’s explain exactly what hotel POS and PMS systems are and how integrating them can benefit your business.

## What is a Hotel POS System?
Like any other [POS system](https://www.skytab.com/), a hotel POS system will process and manage transactions on your property. Any outlet that generates revenue for your hotel can use a point of sale system to handle sales. That includes your restaurant, gift shop, spa, poolside bar — you get the idea.

Since a POS system is a centralized platform, you can easily [unify your revenue centers](https://www.shift4.com/blog/unifying-your-revenue-centers). Your staff can use a hotel POS system to process orders for your guests.

However, a POS system doesn’t just handle payments — it can also help you manage your business. With a hotel POS system, you can expect to see:

- Contactless payments at the point of purchase
- Customer loyalty and marketing tools
- Inventory management
- Reporting and analytics
- Versatile hardware 

## What is a Hotel PMS System?
While your POS system handles your sales, a PMS (property management system) handles your guest’s overall stay. A hotel PMS manages several major functions of your property, including guest management, reservations, and front-desk operations.

Like your POS system, your hotel PMS system centralizes and automates your booking services to provide guests with a fantastic experience. You can use a PMS system to handle:

- Bookings (direct and third-party)
- Check-in and check-out
- Room assignments
- Folio management
- Occupancy reports
- Guest requests and preferences
- Housekeeping management

Seems pretty important, right?  Well, [86% of hoteliers agree](https://hoteltechreport.com/news/hospitality-statistics) — they say that their PMS is their most important system for day-to-day operations. Without it, the main functions of your hotel become more of a hassle.

## Exploring the Synergy between POS and PMS Systems
Both POS and PMS systems are integral to your hotel business — but they do even more when they work together. There are a couple of different ways that your hotel POS and PMS systems can synchronize to improve the guest experience.

### Centralized Guest Accounts
Connecting your POS and PMS systems can help to create a centralized guest account. What does this mean for your hotel? Guest billing information from each touchpoint on your property can be automatically added to the guest’s existing account.

For example, let’s say that a guest has just enjoyed a meal at your hotel restaurant. Your [restaurant POS system](https://www.skytab.com/restaurant-types) will notify your PMS of the charge, leading the PMS to match the guest’s information with their room and automatically assign the charge to their folio. 

But what does this mean for your guest? With this synchronization, your guest doesn’t have to worry about taking their wallet out to pay for every service they utilize on your property. They can sit back, relax, and enjoy their stay without having to worry about payments — and they can rest assured that they’ll be charged accurately at check-out.

### Comprehensive Folios
Second, connected POS and PMS systems can improve the folio you provide guests at checkout. Since all the charges incurred throughout their stay are represented on the same folio, guests can get a more coherent picture of their experience and what they spent. Folios can even include extra upgrade charges that guests requested during their stay.

Since the folios you provide will be transparent, your staff will have fewer complaints about billing errors or surprise charges. And your guests will have a much cleaner experience. Plus, guests can establish a pre-authorized spending limit for the account at check-in to prevent any check-out surprises.

### Guest Insights
Since your POS system gathers information about your guests’ purchases, and your PMS system connects that data to the guest’s stay, you can quickly generate reports and gain insights about your guests’ behavior.

For example, you can identify which segment of your guests gravitate towards specific services on your property. Do you find that your older guests spend more at your restaurant while your younger guests spend more at your spa? With this data, you can better inform your staff on how to upsell during check-in.

## Benefits of Integrating POS and PMS Systems
![Graphic representing hotel POS and PMS systems - SkyTab - Shift4](https://res.cloudinary.com/peter-white/image/upload/v1710263473/ST_Incontent_Blog_Post_Cover_Photo_Hotel_POS_and_PMS_1_c4f9327fe9.png)
While it’s evident that integrated POS and PMS systems can be a major asset, let's dive into the specific benefits you can expect. 

### Easier Upselling
You want your guests to take advantage of your on-site amenities, right? Well, if your PMS and POS aren’t synced, this experience can be clunky and inefficient. On your staff’s end, it can be challenging to upsell a spa treatment if they can’t add that charge to the guest’s running folio. On the guest’s end, they’ll have to deal with multiple charges or receipts, making them less willing to agree to the extra service. 

With an integrated hotel POS and PMS, extra services can be added seamlessly, making it easier for your staff to sell them to guests. Packages are easier to sell, too, since your POS and PMS are working together to manage it all in the same place.

### Improved Customer Experience
Reducing the friction customers experience at each touchpoint during their stay is crucial. If they have to constantly pull out their wallet to pay at different locations on your property, or if they have to worry about the accuracy of their bill at the end of their stay, they’re less likely to have a great experience.

Integrated hotel POS and PMS systems communicate with each other in real-time to prevent this from happening. All of your guest’s data is synced across your systems, giving your guests peace of mind while they relax.

### Organized Billing
Is your check-out process long and tedious? Are folios sometimes inaccurate, leading to frustrated customers? That can all be a thing of the past with integrated POS and PMS systems. Not only is it easier for your staff to keep track of your guest’s charges, but it’s also easier for your guests to check out and settle those charges at the end of their stay.

Plus, with POS integration, you can accept payments from guests much more easily. Rather than be limited by your PMS’s offering, you can use a POS system to accept cash, credit cards, debit cards, checks, and digital wallets.

## Selecting the Right Hotel POS and PMS System
Now that you understand just how functional integrated POS and PMS systems can be, you may want to jump straight into choosing a provider. However, you should evaluate your options and select the best solutions for your business.

Let’s dive into the most important things you should consider when choosing hotel POS and PMS systems.

### Key Considerations for Choosing a Hotel POS System
While there are many POS solutions on the market, not all are created equal. You must choose a modern POS system with up-to-date features that can support your hotel business needs.

- **Mobile Technology**: If you want to accept payments anywhere on your property, you need a [mobile POS solution](https://www.shift4.com/skytab-mobile). From the pool deck to the spa, your staff should have a mobile ordering and payment solution to provide guests with a seamless and modern experience.
- **Reservations & Waitlists**: If your property has a restaurant, whether it’s table service or poolside, you need a restaurant POS system to manage [reservations and waitlists](https://www.skytab.com/features/reservations-and-waitlist). Making it easy for guests to reserve a table — and empowering your staff with real-time availability — can seriously impact your hotel’s service.
- **Contactless Solutions**: The pandemic exploded the desire for a contactless experience in every service industry. In fact, [81.7% of hotel managers](https://www.stayntouch.com/2022-hotelier-technology-sentiment-report-2/) implemented at least one technology during the pandemic, and most were contactless solutions. Your POS solution should support a contactless experience with [QR code](https://www.skytab.com/features/qr-code-ordering-and-payment) and NFC payments.
- **Labor Management**: Your POS system shouldn’t just be a high-tech cash register. It should also enable you to manage operations, including your [labor](https://www.skytab.com/features/labor-management). Choose a POS system that helps you to optimize every shift, keep track of schedules, and monitor labor costs.
- **PMS System Integration**: While it seems obvious, [third-party integration](https://www.skytab.com/features/third-party-integrations) support is one of the most essential features that your POS system should include if you plan on integrating with a PMS system. Your POS solution should support the most popular PMS systems, including Stayntouch, eZee, Opera 5, and Opera Cloud.

If you’re looking for a POS solution that comes with all of the above features — and much more — then SkyTab may be the right solution for your business.

### Key Considerations for Choosing a Hotel PMS System
Just like your POS system, your hotel PMS system of choice should be able to support your business’s needs. The PMS system you choose for your hotel should include the following key features.

- **Reservations & Booking Solutions**: An essential feature that your PMS system should include is front desk services. Your staff needs to book rooms, check guests in and out, see real-time room availability, monitor housekeeping, and manage rates. Plus, your PMS solution should include support for direct online booking through your website.
- **Self-Service Guest Solutions**: Guests want more control over their experiences — and you need to offer that. Nearly [¾ of guests](https://www.oracle.com/hospitality/hospitality-in-2025-report/) want to book reservations, check in, and order room service on their phones. By providing self-service check-in and check-out online or on mobile, you can give guests the power they want while cutting down on labor needs.
- **Cloud-Based Software**: While your PMS doesn’t need to be cloud-based, this software has many benefits. Cloud-based PMS allows you to access the software anywhere, from computers to mobile apps. Some PMS systems, like [Oracle Cloud](https://www.oracle.com/hospitality/hotel-property-management/hotel-pms-software/), even offer a Digital Assistant that staff can use to gather data or perform tasks quickly.
- **Channel Management**: Considering [Booking.com recently saw 716 million website visits in a single month](https://www.statista.com/statistics/1294912/total-visits-to-booking-website/), it’s clear that your hotel should be on booking websites. Keeping track of bookings across multiple channels can be complex, but a PMS system with channel management features can make it all simpler.
- **Insights & Reporting**: The value of real-time metrics for your business can’t be overstated. Your PMS should include analytic tools to monitor revenue, guest behavior, occupancy, etc. You should also be able to generate custom reports based on your KPIs. With this data, you can make better decisions about your business.

These are just a few of the most essential features to look out for when choosing a PMS solution. 

## Moving Forward
Are you prepared to level up your hotel’s technology? With the right hotel PMS and POS solutions — and seamless integration between the two, your hotel will be set up for success. Thanks to these technologies, your business can benefit from:

- Improved guest experiences
- Streamlined services
- Complete folios for better billing
- Effortless upselling
- Real-time reporting and analytics

And much more! If you’re ready for a POS solution that can meet your hotel’s needs, then [schedule a SkyTab demo](https://www.skytab.com/contact) today. This supercharged tech isn’t just a POS system. It integrates seamlessly with top-of-the-line PMS systems to achieve a truly next-gen experience.

Woman and man easily checking into a hotel with a front desk associate using a hotel POS and PMS system - SkyTab - Shift4

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Hotel POS and PMS Systems: How to Elevate Your Guest Experiences

In today's rapidly evolving digital landscape, the integration of Artificial Intelligence (AI) has become more than just a trend. It's a strategic move that can significantly elevate the restaurant industry. 
AI restaurant tech is reshaping the way food service operates, from streamlining tasks to enhancing customer experiences. And savvy restaurant owners are harnessing its power to gain a competitive edge. 

In this blog post, we'll explore how restaurant owners can leverage AI to transform and boost their businesses. Let’s get started!

## Personalizing the Customer Experience
Although AI may not impact most in-person customer interactions, it can make a huge difference online. 

When a customer visits your restaurant’s website, AI features can make their visit quicker and more pleasant. And, with customer data at hand, AI can make intelligent decisions that can improve the dining experience even more.

### Implement AI Chatbots and Virtual Assistants
Rather than relying on human employees to respond to customer inquiries, AI chatbots can save you precious time and resources. AI chatbots can handle customer’s questions, manage reservations, and provide a seamless experience, even during peak hours. 

Customers don’t have to wait on hold while your staff is serving customers — they can ask your website’s chatbot instead. [Starbucks has been using an AI chatbot](https://www.chatbotguide.org/starbucks-bot) for years; it can answer questions, take orders, and provide recommendations to customers.

### Tailor Menus and Recommendations with AI Algorithms
As a restaurant owner, you always strive to craft the perfect menu. By analyzing customer preferences and behavior, AI algorithms can suggest personalized menu items and promotions, boosting customer satisfaction and loyalty.

You can even use AI to pinpoint seasonal favorites. Based on historical data, AI programs can analyze which orders are popular and when that popularity peaked throughout the year. This data can then be used to create seasonal menus, giving customers a reason to return again and again.

## Improving Marketing and Sales Strategies
If you’re not constantly evolving your [restaurant’s marketing](https://www.skytab.com/blog/restaurant-marketing-tips), you’re missing out on a ton of potential customers. Keep up with the latest industry trends by implementing AI into your marketing and sales strategies.

Tools like [Birdeye](https://birdeye.com/ai/) use AI to analyze customer feedback and sentiment, helping restaurants make informed decisions about marketing campaigns and menu changes. It can even help you level up your restaurant’s online presence in a snap.

### Boost Visibility with AI-Powered Social Media Management
Getting social media right is critical for success in today’s restaurant landscape. Diners are turning to their favorite social platforms to find the next best food spot — and they should be seeing yours.

Luckily, AI can help with that. AI social media assistants, like [VistaSocial’s](https://vistasocial.com/ai-assistant/), can make it easier to create high-quality posts consistently.

AI can even help you to stay engaged with your audience — and handle customer complaints. From responding to Facebook messages to automating online review monitoring, AI can be an excellent asset for expanding your reach and managing your reputation online.

### Design a Restaurant Website with AI
![SkyTab Website Builder.PNG](https://res.cloudinary.com/peter-white/image/upload/v1708717619/Sky_Tab_Website_Builder_1227f816b3.png)

Does your restaurant have a website? According to MGH, [77% of U.S. diners](https://www.prnewswire.com/news-releases/survey-nearly-70-of-us-diners-say-a-restaurants-website-has-discouraged-them-from-visiting-300909229.html) look to visit a restaurant’s website before they go. If your restaurant’s website is outdated or, even worse, non-existent, then you’ve got some work to do.

Luckily, thanks to modern solutions, you don’t need coding knowledge to build a website for your restaurant. With website builder software, you can select a theme, add content, and customize your site to match your restaurant’s aesthetic perfectly.

While that’s already a step up from coding, AI makes website building even more accessible. AI website builder software, like [SkyTab Website Builder](https://www.skytab.com/features/build-a-restaurant-website), can create a custom website for you in minutes based on your answers to a few simple questions. Once generated, you can customize your website even further. Add a menu, hours of operation, and your restaurant’s address.

## Streamlining Operations with AI
[Restaurant operations](https://www.skytab.com/blog/tips-for-improving-restaurant-operations) can be a tangled web of carefully balanced procedures, so it can be tough to keep it all straight. AI can ease your headache with actionable analytics and assistive technology.

Managing inventory can be a breeze with AI-powered [reporting and analytics](https://www.skytab.com/features/reporting-and-analytics) tools. Plus, AI-powered cooking appliances can help your team serve customers faster, shortening wait times and boosting service numbers.

### Simplify Inventory Management with AI
If your restaurant is struggling to keep up with out-of-stock ingredients or food waste, AI inventory management can help. Real-time tracking and predictive analytics can optimize inventory levels, [reduce food waste](https://www.skytab.com/blog/methods-to-prevent-food-waste-in-restaurants), and ensure ingredients are always in stock.

AI-powered inventory management tools like [5-Out](https://www.5out.io/) can track trends and recommend what you should purchase in real time. These tools can even automate purchasing, taking another task off your staff’s plate.

### Enhance Kitchen Efficiency with AI-Powered Cooking Appliances
![Flippy 2 AI robot](https://res.cloudinary.com/peter-white/image/upload/v1708716910/Flippy_2_AI_robot_93fcfed7a3.gif)

AI isn’t just a virtual assistant — it can even lend a (robotic) hand in the kitchen! Smart ovens, grills, and intelligent food preparation tools can optimize cooking processes, leading to consistent and high-quality dishes.

Top restaurant chains like White Castle and Jack in the Box already use an AI-powered robotic fry cook called [Flippy 2](https://www.prnewswire.com/news-releases/miso-robotics-launches-in-the-uk-with-flippy-2-301682409.html). This robot uses AI to recognize food and cook it properly without human intervention. With a robot like this in the kitchen, your chefs can focus on perfecting dishes and sending them out fast.

## Implementing AI in Your Restaurant
Do you feel like your restaurant is ready for AI? Before you jump straight in, you should perform your due diligence. Ensure that you’re only implementing tech that you need — and that you’re integrating it appropriately.

- **Conduct a needs assessment and budget.** Implementing any form of new tech could get pricey, so you should evaluate your budget first. Then, identify the specific problems you want AI to solve. You can integrate just one solution at a time to keep things budget-friendly.
- **Identify AI solutions for your restaurant's requirements.** While every form of AI we’ve described may seem appealing, your restaurant probably won’t need every single one. Determine your restaurant’s unique needs and choose the right AI tool.
- **Train staff and integrate AI into existing processes.** Your new tech can’t help if your staff doesn’t know how to use it. Take time to train your team on how to use your new AI tools and how to keep them running smoothly. Your AI integrations should improve your processes, not hinder them.

Remember that most AI tech is new, and they’re still working out the kinks. [McDonald’s recently launched AI-powered drive-thru ordering](https://www.delish.com/food-news/a42940732/mcdonalds-drive-thru-system-malfunctioning/) — unfortunately, it didn’t go as planned. So, when you integrate AI into your restaurant, test as much as possible and be prepared for some bumps in the road.

## Moving Forward
AI has the potential to revolutionize the restaurant industry by enhancing operations, personalizing experiences, and driving growth. By embracing AI technologies, restaurant owners can stay ahead of the curve and thrive in a dynamic and competitive market.

With AI solutions, your restaurant can streamline operations and boost sales by:
- Optimizing inventory and cutting food waste
- Preparing food faster with kitchen robots
- Personalizing the customer experience
- Building better menus
- Growing your online presence 
- And much more!

Embrace the future with AI, and watch your restaurant flourish in the digital age.


AI robot serving a coffee in a cafe - SkyTab - Shift4

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How to Harness the Power of AI for Restaurants

Do you love how SkyTab has streamlined your restaurant’s operations? Or have you had a great experience using SkyTab at a restaurant you frequent? However you’ve enjoyed SkyTab, there’s now a way to get rewarded when recommending it to another business.

Introducing: the SkyTab Referral Program. We offer the most competitive and attractive referral program in the industry. Your success is our success, and we want to ensure that you are generously rewarded for your efforts.

## What is the SkyTab Referral Program?
With our POS referral program, anyone, yes, anyone, can refer a business. We’ve made it effortless for someone passionate about SkyTab to start earning with our referral program.

If you know of a restaurant or bar that can benefit from [SkyTab’s next-gen POS system](https://www.skytab.com/), send them our way and we’ll send some extra cash your way. 

## Why Partner With SkyTab?
While SkyTab may be the new kid on the block when it comes to point-of-sale systems, we’ve got some well-established roots that set us apart from the rest.

SkyTab is backed by [Shift4](https://www.shift4.com/) — a global leader in commerce-enabling technology. For 25+ years, Shift4 has powered payments for restaurants, hotels, retail merchants, and other businesses. 

Your referrals are getting a complete end-to-end solution that empowers them to operate more efficiently and run their business on their terms. Any restaurant you refer is in good hands with us. 

Last but not least, your referrals also get:
- 24/7 in-house customer support
- Local support and service
- Ironclad security with point-to-point encryption
- Integrated online ordering and reservations
- Marketing and loyalty tools
- Advanced reporting and business intelligence
- And for a limited time - a $5,000 signing bonus when switching from another POS system!

So, let’s toast to the beginning of something great! Ready to [get started](https://www.skytab.com/referral)? 

## How to Start Earning with the SkyTab Referral Program
So, how do you get started? We’ve made our referral program as simple as possible to enable you to get restaurants on board with our supercharged tech.

### Step 1: Sign Up as a SkyTab Referral Partner
Signing up to be a SkyTab Referral Partner is quick and easy! Simply visit [skytab.com/referral](https://www.skytab.com/referral) to sign up.

On this page, you’ll need to complete a simple form that asks for basic information, including your name and contact details.

Once you’ve completed the form, you’ll be given access to Referral Rock — the referral management platform we use for the SkyTab Referral program. In Referral Rock, via your member portal, you can view the status of your referrals and payouts. (We’ll get to this later)

![Referral Rock - Step 1 Sign Up As A SkyTab Referral Partner.png](https://res.cloudinary.com/peter-white/image/upload/v1708550527/Referral_Rock_Step_1_Sign_Up_As_A_Sky_Tab_Referral_Partner_74b19acd90.png)

### Step 2: Submitting SkyTab Referrals
There are two ways referrals can be submitted: 
- **Direct Add**: This is the recommended method and allows you to submit referrals right from the dashboard of your member portal. 
- **Referral Link**: You can send this to your referral for them to input their own information. 

You’ll need to enter the merchant’s contact information, and you can choose to include details such as their website or your SkyTab Sales Representative.

![Referral Rock - Step 2 Add Referrals or Share Your Link.png](https://res.cloudinary.com/peter-white/image/upload/v1708550614/Referral_Rock_Step_2_Add_Referrals_or_Share_Your_Link_86f42c54ba.png)

![Referral Rock - Step 2 Enter additional notes about your referral.png](https://res.cloudinary.com/peter-white/image/upload/v1708550710/Referral_Rock_Step_2_Enter_additional_notes_about_your_referral_934f608c21.png)

### Step 3: The Business Is Setup, Installed, and Processing
As soon as your referral form has been submitted, our sales team will contact the business. Now, you only need to sit back and relax while we do the rest! Our team will walk them through setup, installation, and processing. 

Once the restaurant you referred is processing payments with SkyTab, your $2,000* referral bonus payout will be triggered. You will be able to see that pending payout in Referral Rock.

### Step 4: Payout is Issued
Cha-ching! It’s time for the money to roll in! Once your first pending payout has been approved, you’ll receive an email from Wise prompting you to create your account, enter your banking information, and accept your transfer. 

![Referral Rock - Step 4 Payout is issued.jpg](https://res.cloudinary.com/peter-white/image/upload/v1708550798/Referral_Rock_Step_4_Payout_is_issued_ffcae01767.jpg)

After your first bonus, additional payouts will automatically be transferred. There’s nothing you’ll need to do except watch the money roll in! 

As an extra incentive, we’re excited to announce that every successfully installed referral between now and June 30, 2024, will count as an entry towards a drawing for a Tesla Model 3!* All terms and conditions for the Tesla giveaway can be found [here](https://s3.amazonaws.com/shift4-payments-files/SkyTabReferralProgram_TeslaPromotion_2024.pdf). 

## Join the SkyTab Referral Program Today!
We told you it was that easy! You can be rewarded for sharing SkyTab’s next-gen tech with the world with just a few simple steps. And, with all of the advanced benefits that SkyTab offers, you can rest assured that your referred restaurants are getting a best-in-class solution.

Ready to start making money with SkyTab? Get started at [skytab.com/referral](https://www.skytab.com/referral).

_*The $2,000 referral bonus and Tesla Model 3 Giveaway are both limited-time promotions._

SkyTab POS system on a blue background representing the SkyTab Referral Program | SkyTab | Shift4

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New & Improved SkyTab Referral Program: How to Earn a $2,000* Referral Bonus

Obviously, opening up a pizzeria isn’t as easy as putting a pie in the oven. To launch a successful pizza restaurant, you need to plan well, build a great team, and make strategic choices that work toward your business goals.

[PMQ Pizza Magazine](https://www.pmq.com/pizza-power-report-2023/) reported that the United States saw an estimated $46.98 billion in pizza sales in 2022. So, if you’ve been considering opening up a pizza shop of your own, now may be the right time.

We’ve compiled this quick guide of the most important steps you should take when launching your own pizzeria. Let’s get started.

## 1. Identifying Your Pizza Brand and Style
In today’s world, pizza lovers have a plethora of options to choose from in their local neighborhoods. A pizzeria can be found on almost every block or shopping center, whether it’s a chain restaurant or an independent business.

As a pizzaprenuer, you have to decide where you fit into the mold — or where you don’t. If you’re opening a pizza shop, you first need to identify the type of pizza you’ll serve and let that lead to defining your brand. Will your menu have more traditional eats where tomatoes are the main ingredient in every dish, or are you redefining pizza with more innovative foods?

Your pizza shop’s brand is reliant on the service style you choose. Developing a brand gives your pizzeria a personality. For example, your brand could be a traditional pizza parlor with dollar slices or an Italian family-style eatery. Besides the menu, your brand will motivate customers to dine with you.

Crafting your menu can be the catalyst for identifying what type of pizza restaurant you should open. It can also indicate what equipment you’ll need, your target customer base, the staff you’ll need to hire, and the start-up money you’ll need to open.

Determining what kind of service you’ll offer at your pizzeria is essential for developing a business concept, drafting a business plan, and obtaining start-up funding.

Let’s dive into the most popular types of pizza shop service.

### Delivery
One of the most common forms for pizza shops is delivery. They offer patrons convenience and usually have lower startup costs than sit-down establishments. However, this type of restaurant presents the need for delivery drivers and often requires customers to pay an additional service or delivery fee. If you prefer this style of service, consider implementing an [online ordering system](https://www.skytab.com/features/online-ordering) or integrating with a [third-party delivery service](https://www.skytab.com/features/third-party-integrations).

### Takeout
Delivery and carryout go hand in hand. Pizza shops that offer minimal seating (no more than half a dozen tables) require less space than sit-down restaurants but still offer customers the convenience of a quick meal. Like delivery, you may also want to integrate online ordering if you choose to offer takeout.

### Sit-Down
Often a more expensive investment, sit-down pizzerias allow you to create a great customer experience for those with more time to dine. As a table-service restaurant, the quality of service your waitstaff provide can either add to or detract from diner satisfaction. Keep this in mind when choosing your [POS hardware](https://www.skytab.com/pos-hardware) later down the line: you may want to provide servers with [mobile payment devices](https://www.skytab.com/features/mobile-ordering-and-payment) to streamline the guest experience.

## 2. Writing a Business Plan
Once you’ve defined your pizzeria menu, style, and brand, you can begin drafting a business plan. A business plan is a document that allows you to manage your pizza shop’s objectives and strategies.

A good business plan will allow you to implement strategies, stay organized, and obtain investors.

A thorough business plan will include the following sections:
- Executive summary
- Company description
- Legal formation
- Start-up money and funding
- Description of products and services
- Market strategy and positioning
- Market analysis
- Product and service sourcing

## 3. Choosing the Right Location
As you’re developing your business plan, you want to include how you’ll find the best location for your pizzeria. Within your business plan, briefly explain the area where the restaurant will be and how that will influence business operations, such as rental budget, target customer base, and market analysis.

Finding a storefront can be a tedious task for a new owner. Many elements must be considered to ensure your business reaches its highest potential. Working with a realtor specializing in commercial property can make finding a location much more manageable. A realtor can find places that fit your price range in neighborhoods with your target clientele.

Deciding on a location for your pizza restaurant goes back to your brand and style of the pizzeria. For example, suppose you decide on a takeout or delivery-style restaurant with limited seating. In that case, you should find a location in an urban environment with a lot of foot traffic.

Next, try to find a location where competition is minimal. It’s never a good idea to pick an area close to other pizzerias — unless you’re convinced customers will choose you.

## 4. Obtaining Pizza Equipment
![Five people eating pizza at a table in a pizzeria](https://res.cloudinary.com/peter-white/image/upload/v1704391340/opening_a_pizzeria_01_34a9167842.png)
The equipment needed for your restaurant will also depend on the style of the pizzeria you choose. A pizza shop typically requires specialized tools, equipment, and technologies.

### Pizza Oven
Choosing an oven depends on menu options as well as the volume and frequency of pizzas being made. Most pizza shops use either brick ovens, convection ovens, deck ovens, conveyor ovens, or impinger ovens.

### A Point of Sale (POS) System
Ideally, a specialized [POS system designed for pizzerias](https://www.skytab.com/restaurant-types/pizzerias) will be your best bet and cause the least frustration. Ordering pizzas is a unique process and requires a POS that offers a variety of features that simplify the ordering experience and enhance restaurant operations. 

Although it may not seem like it, ordering a pizza is much more complicated than ordering a cheeseburger or a medium-rare steak. There are hundreds of possible pizza topping combinations and customizations customers can order. From full-pie toppings to half-pie preferences, orders can be complicated without the right [restaurant POS system features](https://www.skytab.com/blog/restaurant-pos-system-features).

### Furniture and Decor
In the front-of-house (FOH), you will need booths, tables, chairs, and booster seats or high chairs for the youngest diners. You’ll also need menu boards and any pictures or decorations you plan to hang on the walls.

### Dough Prepping Equipment
For the back-of-house (BOH), some heavy equipment you will need may include dough sheeters, dough presses, and proofing cabinets. A cost-effective alternative to purchasing brand new is finding used items in good condition or leasing equipment through a restaurant supplier.

### Pizza Prepping Supplies
On the lighter side, you will also need pizza cutters, cutting boards, utensils, cookware, and glassware. Look for wholesale restaurant supply stores to buy these items in bulk.

## 5. Hiring Employees
Now that you’ve found the right location and know what equipment you’ll need, it’s time to start hiring employees. Finding the right staff is vital for any business because they interact with customers and represent your brand. You want to ensure they (and you) put your best foot forward.

Good employees will maintain consistency of service and high-level customer satisfaction. Your ideal candidates should be problem solvers who are personable, driven, and reliable individuals you can entrust with your business.

To keep track of your employees, you should utilize [labor management tools](https://www.skytab.com/features/labor-management). These can help you build a weekly work schedule, track and simplify payroll, and keep up with shifts in real time. Your [POS system](https://www.skytab.com/) of choice should already have these features built-in.

## 6. Advertising
Not only are employees an extension of your brand, but so is your advertising. What does your brand stand for? What’s the message you’re trying to convey to potential customers? The marketing strategy and positioning section of your business plan will act as a guide to begin your advertising campaign. 

Let’s explore a few platforms that will help you get the word out about your business.

### Social Media
Take advantage of free or low-cost [social media advertising](https://sproutsocial.com/insights/social-media-advertising-strategy/). Platforms like Facebook, Instagram, and Twitter are great places to share information about your pizzeria. You can entice customers with high-quality photos and videos of your menu items. You can also highlight your employees in action and your presence in the local community.

### Company Website
Besides social media, a company website is another must-have in today’s digital landscape. Thanks to easy-to-use website builders, creating a user-friendly website for your business is relatively simple — even if you’re not technically savvy. Include the necessary information about your company, such as the address, business hours, phone number, and menu.

### Email Campaign
In addition to a website and social media presence, there’s one other digital marketing strategy worth mentioning: email marketing. For every dollar spent on email marketing, the [average ROI is $36](https://www.statista.com/statistics/804656/email-roi-perception/) — a return on investment any business owner can applaud. Gathering email addresses before you open for business can be challenging, but not impossible. You can add web forms to your website and social media that prompt visitors to sign up for newsletters or email blasts.

### Local Print
Even though a digital footprint is the new standard, print advertising isn’t dead. Some people in your community still get their news and information the old-fashioned way through newspapers and other local publications. Before you open for business, advertise in your local newspaper. If your business is new to an area, this will give you a leg up on getting your name out.

### Promotions
Print or digital, every customer likes promotions and discounts. Offer special promotions to new customers and keep your regulars coming back for more. You can also introduce a [loyalty program](https://www.skytab.com/features/loyalty-and-marketing) to encourage repeat business. Allow your customers to earn points with every purchase that they can use towards a discount or free item.

### Events
Before your big grand opening event, you’ll want to host a soft opening. Invite other local small business owners and community leaders to help create buzz and spread the word about your restaurant. [Hosting a soft opening](https://www.webstaurantstore.com/article/31/how-to-host-a-soft-opening-for-your-restaurant.html) before your actual business launch date is an excellent way to work out operational kinks and get feedback on the menu. For instance, you can practice your service strategy and see if the procedures need to be changed or abandoned.

Once your pizzeria is established, consider hosting special events at your restaurant. Bring customers in with live music, open mic nights, or the popular paint-and-sip classes where people dine while following an instructor-led painting class. 

## The Last Slice
Despite it all, pizza is still in high demand — and likely always will be. If it’s been your dream to open up your very own pizzeria, then there’s nothing stopping you. Following the steps outlined in the guide will get you on the right track to owning a pizza shop of your own. With the right tools and team on your side, you’ll be set up for success.

Five people enjoying different pizzas at a table inside of a pizza shop

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From Concept to Launch: A Guide on How To Open a Pizza Shop

From conflicting schedules to mistakes in payroll, mismanagement can lead to out-of-control labor costs and turnover. And when a restaurant loses a valuable employee, that loss is felt everywhere. Managing and retaining a skilled workforce has always been a moving target for restaurants, but that’s especially true in today’s market.

It’s no secret that restaurant employee turnover rates are high; it was [14%-24% higher](https://www.qsrmagazine.com/growth/consumer-trends/restaurant-workforce-has-changed-forever/) in 2022 than in 2019. And, with the [average cost of employee turnover](https://www.restaurantbusinessonline.com/technology/increase-employee-satisfaction-reduce-turnover-save-labor-one-easy-strategy) being around $5,864 per person, you can’t afford to lose employees — especially to poor management. 

Your restaurant must put effort into managing employees properly and keeping them satisfied. That’s where restaurant labor management software comes in. With the right software, your restaurant can appropriately compensate employees while keeping labor costs low and maintaining a fully staffed business.

Let’s look at how restaurant employee management software can take your business to the next level.

## What is Restaurant Employee Management Software?
Restaurant [employee management software](https://www.skytab.com/features/labor-management) helps restaurant owners efficiently manage their team’s shifts and payroll while complying with labor laws. With labor management software, managers can:

- Create staff schedules
- Manage timecards
- Monitor shifts and overtime
- Review and approve time off requests
- Comply with labor regulations
- Connect with staff in real-time

And that’s just the tip of the iceberg! Labor management software is vital for restaurant owners and managers to monitor staff, keep them happy, and maintain efficient operations. 

Let’s dive into the specific features you can expect to find in any modern restaurant labor management system.

### Schedule Builder
Do you usually spend hours every week manually arranging schedules on paper or in a spreadsheet? Restaurant scheduling software makes building schedules and managing your team’s availability easy.

You can schedule shifts in just a few clicks, with details like date and start and end times. The software makes it easy to assign individual shifts or post a shift opportunity for anyone to pick up. You can even copy shifts to multiple days of the week and create templates to streamline scheduling even more.

![A screenshot of SkyTab Workforce showing how shifts can be edited.](https://res.cloudinary.com/peter-white/image/upload/v1701973649/Edit_a_shift_in_Sky_Tab_Workforce_662cfe088c.png)

Availability affects your scheduling significantly — your employee management software can help you manage that, too. Set recurring availability, approve or decline availability requests, and request availability if you need extra coverage on a specific day or time.

### Payroll Management
Payroll doesn’t have to be a headache for your restaurant’s managers. With employee management software, payroll is a breeze. 

Labor management software can help you keep track of shifts, making it easy to approve, create, edit, print, and export timecards. You can also stay on top of overtime costs, gaining complete visibility into every minute worked. This software even makes exporting payroll as a CSV file simple to streamline accounting further.

![A screenshot of SkyTab Workforce showing employee timecards.](https://res.cloudinary.com/peter-white/image/upload/v1701973724/Timecards_in_Sky_Tab_Workforce_0198bd3d68.png)

### Cloud-Based Mobile App
You shouldn’t need to be tied to a computer to manage your restaurant’s employees. Luckily, modern employee scheduling software offers user-friendly, cloud-based mobile apps for managers and employees. 

With an employee management app, managers can quickly build work schedules, manage availability, and keep track of time clocks. The app can also notify managers when an employee submits a time off request, swap and drop request, etc. 

Employees can use the app to access their schedules and request time off conveniently. They can be notified when a shift opportunity is available or if there’s an important notice regarding their upcoming shift.

![SkyTab Workforce mobile app](https://res.cloudinary.com/peter-white/image/upload/v1701973787/workforce_gif_092d33a666.gif)

A mobile app like SkyTab Workforce makes it easier for managers and teams to communicate in real time so the whole team can stay in sync. In-app group message functionality allows managers and employees to separate work and personal conversations easily.

### Labor Law Compliance
As a manager or restaurant owner, you want to do right by your employees. That means staying compliant with all labor laws that apply to your business. However, ensuring that every shift is compliant can be challenging — which is where employee management software comes in handy.

When scheduling shifts with your labor management software, it will automatically detect any compliance issues and will issue a warning for each one. This way, you can clearly and instantly see what the issue is so that you can quickly rectify it. 

![A screenshot of SkyTab Workforce showing compliance warnings.](https://res.cloudinary.com/peter-white/image/upload/v1701973844/Compliance_warning_in_Sky_Tab_Workforce_b6cd63d209.png)

Labor management software like SkyTab Workforce can help you set, warn, and restrict things like:

- [**Breaks**](https://shift4.zendesk.com/hc/en-us/articles/16167208247955-Set-Breaks-in-SkyTab-Workforce): You can automatically allocate paid and unpaid breaks based on an employee’s scheduled shift duration. You can also compensate for missed meal breaks and restrict employees from clocking back in early from breaks.
- [**Penalty Rates**](https://shift4.zendesk.com/hc/en-us/articles/16168450394259-Set-Penalty-Hours-in-SkyTab-Workforce): These rates compensate employees for hours worked during a specific time of the week. For example, Saturday employees may get a 150% base rate.
- [**Holiday Rates**](https://shift4.zendesk.com/hc/en-us/articles/16168247323283-Set-Holiday-Rates-on-SkyTab-Workforce): These rates are applied to shifts on public holidays. You can specify which holidays your business recognizes.
- [**Overtime Rules**](https://shift4.zendesk.com/hc/en-us/articles/16167853279635-Set-Overtime-Rules-in-SkyTab-Workforce): You can use these rules to determine how overtime is calculated daily and weekly. You can also set a maximum number of consecutive days staff members can work overtime in a week.

## 4 Benefits of Using Restaurant Employee Management Software
Obviously, labor management software can do a lot for your restaurant. We’ve covered several core features, but how can those features directly benefit your business?
Let’s dive into four concrete ways employee management software can improve your restaurant operations.

### 1. Better Scheduling
On average, restaurant managers spend 3.14 hours weekly on [employee scheduling](https://timeforge.com/blog/restaurant-scheduling-statistics-1/) when they use a spreadsheet. Considering how complicated manual scheduling can be, that’s not a surprise.

With employee management software, all of the tedious tasks in the scheduling process can be automated. Since the software automatically factors in availability, you can quickly get an overview of how many hands you can have on deck at any given time. 

From shift drops and shift swaps to split shifts and time off, labor management software can help you stay on top of it all. 

### 2. Satisfied Employees
Like any relationship, communication is key — that goes for managers and employees, too. [HubSpot](https://6899838.fs1.hubspotusercontent-na1.net/hubfs/6899838/1%20Pagers/EX%201-Sheeter%20(4.6).pdf) found that 70% of employees saw improved communication when using digital tools at work. So, the easier it is for employees and managers to communicate, the more satisfied your employees will be.

Employee management software with built-in communication tools, like SkyTab Workforce’s mobile app, makes it easier for employees to stay in touch with their managers and see their schedules. 

Knowing when they’ll be working ahead of time allows employees to better plan their lives outside of work, which is vital for keeping them satisfied. And, with the power to set their availability and submit time off requests right from their phone, they can manage their schedule on the go.

### 3. Lower Costs
Without an easy way to monitor employees, labor costs can get out of control — and hurt your restaurant’s bottom line. Eighty-nine percent of [restaurant operators](https://restaurant.org/education-and-resources/resource-library/restaurants-arm-themselves-with-technology-while-grappling-with-inflation/) find labor costs a significant challenge, so finding a solution is critical.

Restaurant labor management software gives you insight into your payroll at the click of a button, giving you a clear picture of every employee’s timecard. 

Keeping track of hours and identifying team members working overtime can help you reduce costs and improve efficiency. If you find employees frequently working overtime, you can investigate and streamline the process causing the issue. You’ll spend less on overtime and improve processes along the way.

### 4. Efficient Operations
The main benefit of any automated software is its ability to streamline tedious tasks that may have taken hours of manual work in the past. That’s no different for labor management software. 

The less time you spend mulling over the week’s schedule, the more time you have to run your business. Whether you’re building a schedule in seconds with a template or being instantly notified of compliance warnings, you’re saving precious time that can manifest into profit elsewhere. 

## Boost Your Business Efficiency with Restaurant Labor Management Software
Management matters when running a successful restaurant. Your staff is the lifeblood of your business — so you need the right tools to keep things moving like clockwork. 

<p id="build">Thanks to restaurant labor management software, you can take the headache out of managing your restaurant’s employees so you can put that energy into running your business. With this software in place, you can:</p>

- Build schedules that keep your business running and your employees happy
- Adequately compensate employees and comply with legislation
- Take charge of your staff’s schedule at a moment’s notice
- Keep labor costs down by monitoring overtime and inefficiencies

Automated tech is all about simplifying tedious tasks and ensuring that operations run smoothly, so take advantage of it! Your employees — and your profit margin — will thank you in the end.

A photo of 6 employees in a restaurant standing and smiling, representing the benefit of using labor management software - SkyTab - Shift4

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4 Ways Restaurant Labor Management Software Can Benefit Your Business

Are you looking for a new way to boost sales and build your restaurant’s brand? The answer may be as simple as a rectangular piece of plastic with your logo on it. That’s right; we’re talking about a gift card program.

In 2022, the gift card market in the US generated [$499.4 million in revenue](https://capitaloneshopping.com/research/gift-card-statistics/) — growing by 8.2% each year. Gift cards aren’t just for the biggest national brands, and they don’t need to be sold in grocery store checkout lines. You can sell gift cards in your own restaurant — or on your own website — and start reaping the rewards.

Are you ready to start selling gift cards for your restaurant? Let’s look at how gift cards work, how they can benefit your business, and the steps it takes to start your own gift card program.

## What is a Gift Card Program?
A gift card program allows customers to buy cards with a balance that can be redeemed at your business. Generally, customers can make gift card purchases both in-store and online. The customer selects an amount to add to the card, and the merchant collects payment upfront. Their receipt will include the gift card's activation information and the balance.

When it comes time for the customer to redeem their gift card, the process is quick and easy. In an in-store setting, the card is swiped similar to a credit card. For eGift cards, the card number can be manually entered or a QR code can be used. 

When a gift card is used, the transaction amount is deducted from the card’s balance. If there is a remaining balance on the card, the customer will be notified. If the balance doesn't cover the entire transaction, they will need to provide another payment method. Once a gift card is used up, it can be discarded or reloaded for future use. 

## Why Should You Implement a Gift Card Program?
New shoes, laptops, air fryers, video games — out of all the major holiday gifts, gift cards reign supreme as the most popular. According to [Givex](https://web.givex.com/news-insights/66-of-u-s-consumers-say-inflation-will-impact-holiday-spending-givex-survey-highlights/), 44% of surveyed Americans who want gift cards for the holidays prefer restaurant gift cards. 

However, gift cards aren’t just a boon for your holiday sales — they’re money-makers all year round. Let’s dive into the tangible benefits your restaurant can expect when starting a gift card program.

### Improve Your Cash Flow
Gift cards are instant revenue. Even if they're never redeemed, you’ve secured a profit. Whether they’re gifts for friends and family or impulse purchases by returning diners, gift cards are a great way to increase sales. If you’re a seasonal business, you can promote gift cards to get an influx of cash until customers start coming back in.

Plus, once a gift card recipient’s foot is in the door, you have the chance to upsell. [CapitalOne Shopping](https://capitaloneshopping.com/research/gift-card-statistics/) found that 61% of customers spend more than the card’s value — amounting to $31.75 on average. If they don’t use the entire gift card on the same visit, don’t worry; now they have another excuse to come back!

### Attract New Customers
Gift cards are a great way to bring new customers into your restaurant. According to [FSR](https://www.fsrmagazine.com/feature/gift-cards-effective-marketing-strategy-restaurants/), gift cards encourage 44% of customers to try new restaurants. When family or friends gift their loved ones an experience at your restaurant, that’s a vote of confidence in your business. With the power of word-of-mouth marketing, you have a unique opportunity to turn them into loyal customers.

Promote your gift card program on your usual channels, including on social media and in your restaurant. You could also offer a limited-time promotion to encourage more gift card sales.

### Turn Existing Customers into Repeat Business
While gift cards are a great way to bring in new customers, they’re also powerful tools for increasing brand [loyalty](https://www.skytab.com/features/loyalty-and-marketing).

[FSR](https://www.fsrmagazine.com/feature/gift-cards-effective-marketing-strategy-restaurants/) found that 56% of customers want a gift card from their favorite restaurant. That means there’s likely already a desire for gift cards among your existing customer base — so why not fill that gap? 

Gift cards make it easy to upsell to your customers, encouraging them to come back and spend even more on their next visit. Plus, if you encourage returning customers to reload their gift cards, you can reduce new card costs.

Gift cards can also make it easier to turn unhappy customers into loyal ones. If a customer has a poor experience at your restaurant, a gift card can help make it right. By turning that bad experience into a better one, customers are more likely to try your restaurant again. Then, you have an opportunity to show them your best.

## How to Start Selling Gift Cards for Your Restaurant
Would your restaurant benefit from a gift card program? If so, then let’s dive into the steps you need to take to sell gift cards successfully for your restaurant.

### 1. Choose a Gift Card Provider
Before you can start selling gift cards, you need a gift card provider. Your [restaurant POS system](https://www.skytab.com/) may already have a built-in gift card program. Otherwise, you can use third-party gift card programs for restaurants that integrate with your POS system. 

Whichever direction you choose, ensure that your gift card provider charges a flat monthly fee. Otherwise, you could be hit with transaction fees for selling, redemption, and balance inquiries.

Gift card providers typically offer a starter kit with gift cards and marketing materials to help you promote the program. For example, SkyTab’s gift card program starter kit comes with 50 free gift cards, envelopes, one window sticker, an acrylic stand with an insert, and two register decals. 

Your gift card program should include necessary features like:
- The flexibility to sell gift cards in any desired amount
- Rechargeable cards for multiple uses, enhancing customer convenience
- Online visibility of gift card balances, allowing customers to check their card's value easily
- Customizable gift card design to align with your brand identity
- Smooth conversion of existing cards to the platform, ensuring a seamless transition
- Powerful reporting capabilities to gain valuable insights into gift card sales and usage

You can start selling digital gift cards for your restaurant as well. eGift cards are only rising in popularity — Cyber Monday in 2021 saw a [31% increase in eGift card sales](https://www.globenewswire.com/news-release/2022/11/30/2565015/0/en/Cyber-Monday-is-the-New-Black-Friday-for-Restaurant-Gift-Cards.html). Your gift card provider should support eGift cards and provide you with a customized eCommerce site to sell them on.

### 2. Customize Your Gift Cards
Gift cards are another valuable opportunity to advertise your restaurant and increase brand awareness. However, if your gift cards are plain and generic, you won’t be getting your restaurant’s name out there. Customers may even lose track of which restaurant the gift card is for.

![Woman holding a blue gift card that says "Shift4Gift" - SkyTab - Shift4](https://res.cloudinary.com/peter-white/image/upload/v1701100961/ST_Incontent_Should_Your_Restaurant_Have_a_Gift_Card_Program_v2_f947af6a1a.png)

Your provider should allow you to customize gift cards to match your restaurant’s branding. SkyTab’s gift card program allows you to upload an image file, choose a template, or get a custom-designed card.

### 3. Decide How You Want to Use Gift Cards
Now that you have branded gift cards at your disposal, it’s time to determine how you want to use them. How will you sell them? Where will you display them?

Use the advertising materials provided to you by your gift card provider to let diners know about your program. Ensure that you have gift cards ready to purchase at the register or host stand so that customers can easily buy one on their way out. Offer set amounts for customers to choose from and a custom amount option.

You can use gift cards for more than their traditional purpose, though. Gift cards can be great for:
- **Incentives**: Use gift cards as rewards or incentives for employee recognition programs.
- **Promotions**: Employ gift cards in promotions or special offers to attract more customers.
- **Fundraising**: Partner with local organizations or charities and donate a portion of gift card sales to support a cause.
- **Customer Appreciation**: Show gratitude to loyal customers by offering exclusive discounts through gift cards.
- **Events**: Use gift cards as prizes or giveaways for special events or contests.
- **Comp Cards**: Do you need a quick and easy way to resolve a customer’s negative experience? You can smooth things over by providing them with a gift card with any custom value appropriate for the situation.

By thinking creatively, you can maximize the impact of your restaurant's gift card program and enhance its overall value.

### 4. Start Selling Your Gift Cards
Now that your gift card program is ready to roll, it’s time to launch it! Ensure that your employees are all fully trained on the program and how gift cards will work in your restaurant. They should be prepared to answer any questions your customers will have about the program.

Encourage your staff to share the news about your new gift card program with customers. You can set up an incentive program for the employees who sell the most gift cards! Promotion is vital — if customers don’t know that your gift cards exist, they won’t buy them.

## Give the Gift of Your Restaurant
It’s clear that a gift card program can be a significant benefit for any restaurant. Not only can it increase your sales, but it can also bring in new customers — and turn existing ones into loyal advocates.

Starting a restaurant gift card program is more accessible than most might think. With the right POS system and gift card provider, you can start selling gift cards in no time. 


Restaurant employee handing a gift card to a customer - SkyTab - Shift4

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Should Your Restaurant Have a Gift Card Program? How to Get Started

While the holiday season feels like a joyous and magical time, it can be anything but for those in the food service industry. The rush of customers can add up to a lot of profits, but without the staff to handle them all, your restaurant won’t be able to keep up.

Not only does it become more challenging to fill regular shifts with employees seeking time off to celebrate, but you also have to consider hiring seasonal employees to fill the gaps. And we haven’t even mentioned the added complexity of holiday parties and catering orders!

Ensuring you have enough hands on deck is difficult during the holidays — but not impossible. Don’t let your business drown in the holly jolly hustle and bustle. Follow these tips to prepare your restaurant’s holiday staffing plan this year.
 
## 1. Identify Your Holiday Needs
Evaluating the needs of your restaurant is the best place to start. Think back to years when you felt unprepared for the influx of customer traffic.

Were the cooks able to handle the additional orders, or could they use extra hands in the kitchen? Was there only one server for a party of 25 when there should’ve been two? Try to plan for worst-case scenarios so you always have a backup strategy. You can’t afford to be understaffed and left without answers.

Next, review the reservations, party bookings, and holiday events that are confirmed up to this point. This information will show you when you’ll need additional employees beyond your regularly scheduled staff.  
 
## 2. Use Historical Data
If your restaurant has made it through the holidays before, you can use that experience to your advantage. Historical data from your [POS system](https://www.skytab.com/) can help you determine how much your sales increased during the holidays. Were weekends especially busy? Were Thursdays a popular day for company parties? 

You can use [POS reports](https://www.skytab.com/blog/pos-reports-data-driven-decisions) to find information like:
- Total number of guests
- Table turnaround time
- Average check size
- The frequency of menu items ordered

Knowing this historical information will allow you to confidently forecast this year’s inventory, overall sales, labor costs, and scheduling. 
 
## 3. Determine Your Holiday Staffing Budget
![Graphic representing a holiday staffing plan for a restaurant - SkyTab - Shift4](https://res.cloudinary.com/peter-white/image/upload/v1698694034/ST_Cover_Holiday_Staffing_Plan_fb53099ad4.png)
Most of your holiday staffing will hinge on one factor: your budget. Extra employees will cost more, so you want to ensure your restaurant can reasonably take that on before hiring.

You’ll likely need to add temporary servers, bussers, bartenders, and line cooks to your team. Federal law requires that regular and [seasonal employees receive the minimum wage](https://www.dol.gov/general/topic/workhours/seasonalemployment), so keep that in mind when building your holiday budget. If you have employees receiving tips, they must also receive direct wages according to your state or local jurisdiction.  

Luckily, technology makes this a lot easier. Using the [labor management](https://www.skytab.com/features/labor-management) functionality in your POS system, you can project the total cost of hiring seasonal employees. For example, if you need two bussers from the beginning of October until the end of January, your system can calculate the total cost for them to work 28 hours weekly at a set wage.

## 4. Post Effective Job Listings
Once you know the supporting cast members you need and how much your budget allows for wages, it’s time to write a job description and post it.

It’s essential that the job description thoroughly detail the requirements of the position. Let potential job seekers know what duties they’ll be expected to perform, the number of mandatory shifts or hours, time off flexibility, wages, and any other benefits or perks. Setting the proper expectations upfront will help attract the best possible candidates. 

However, it’s not enough to just write a great job description and post it in one spot. You must be strategic about placement and post your listings in areas where candidates are already searching.

How do you do that? For starters, you should understand that 73 percent of [candidates are passive job seekers](https://www.apcinc.com/2022/09/22/new-statistics-on-passive-candidates/). Although these applicants may not be actively looking for a job, it doesn’t mean they’re not interested in a new opportunity.

Social media channels can be a great place to start. [Facebook’s job posting feature](https://www.facebook.com/business/learn/facebook-page-post-jobs) is an excellent passive medium that can reach a wide range of potential employees. And unless you pay to boost your post, it’s an entirely free resource.

On the other hand, active candidates may search on job search platforms in the food service industry, such as [Culinary Agents](https://culinaryagents.com/) or [Careers in Food](https://www.careersinfood.com/). These sites may yield higher quality candidates than social channels or generalized job boards like [Indeed](https://www.indeed.com/).
 
## 5. Reach Out to Former Employees
Are you having a hard time attracting new hires? Don’t be afraid to invite back qualified former employees.

Asking previous employees to come back and work for you on a seasonal basis is a terrific way to find temporary help. Not only are you already familiar with them and their performance, but their existing knowledge will drastically reduce the time it will take to train them.

Look at past employees who left on favorable terms and would potentially be receptive to a seasonal position. These individuals already know the restaurant’s operations and culture, taking away the worry that they may not be a great fit.
 
## 6. Start Training Sooner Rather than Later
Even if you can find a seasoned vet to fill an open position, it’s essential that you allow plenty of time for training new and former seasonal hires. You want to ensure that temporary staff have time to learn service standards and adjust to your operations. Even if you’ve hired back a previous employee, you may have changed specific processes since they’ve left.

Train seasonal staff in the same manner as you would a full-time staff member. This will allow them to fully grasp the restaurant’s procedures and potentially lead to them becoming a full-time employee — or a returning seasonal staff member for next year.

## 7. Schedule Employees with Flexibility
Once you feel your new trainees have grasped the restaurant’s inner workings, it’s time to focus on how you’ll schedule team members for the holiday rush. 

Before you make a schedule and post it, ask employees about their availability during the holiday season. While you won’t be able to accommodate everyone, your employees will appreciate that you’re making an effort to recognize their needs.

Another option is to ask staff to sign up to work a specific holiday of their preference. For example, if your restaurant is open on the fab-four of holidays (Thanksgiving, Christmas Eve, New Year’s Eve, and New Year’s Day), ask each employee to sign up for at least two. This tactic lets them choose their preferences and equally distributes coverage on those days.

Post the holiday schedule in advance and give employees enough time to trade shifts or make minor adjustments to fit their holiday plans better.

You will need to create a team-wide communication method to notify all employees when they are required to work extended hours or specific holiday dates. It’s also advised to keep two to four members on call to prepare for emergencies.

Once again, your POS system is an excellent resource for employee management. A POS system like SkyTab will support various [third-party integrations](https://www.skytab.com/features/third-party-integrations) as well as native options that can streamline this for you.
 
## 8. Show Appreciation to Your Employees
Lastly, please don’t forget to show your gratitude to the team for their effort and dedication to your business during its busiest time of year. Even if you’re hiring seasonal employees, you should reward your whole staff for their hard work.

You can [plan a holiday celebration](https://www.zenefits.com/blog/how-to-plan-company-holiday-party/) or purchase a small gift for each member of the staff as a way to say thank you. Even if it’s after the New Year, plan to do something to express how much you value their efforts.
 
## Ready. Set. Hire.
Your restaurant’s holiday staffing plan shouldn’t give you a headache. With the right strategy, your team will endure the holiday season unscathed while your customers enjoy fantastic service. 

When you start staffing for the season, remember to:
- Evaluate your business needs
- Make data-informed predictions
- Budget accordingly
- Get the word out about job opportunities
- Tap former talent to fill seasonal vacancies
- Prepare your staff with training
- Schedule team members appropriately
- Reward your hard-working staff

Give yourself enough time to prepare, take a strategic approach, and get started as soon as possible — the holidays are just around the corner. 


Two customers ordering drinks at a restaurant bar during the holiday season - SkyTab - Shift4

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Your Restaurant’s Holiday Staffing Plan: 8 Tips for Success

Food waste — and eliminating it — has become a hot topic of discussion in the restaurant industry. And for good reason: According to [ReFED](https://insights-engine.refed.org/food-waste-monitor?break_by=destination&indicator=tons-surplus&sector=foodservice&view=detail&year=2021), U.S. restaurants generated 12.9 million tons of food waste in 2021. 

Alarming statistics like this are leading restaurant owners nationwide to commit themselves to reducing food waste. Not only does it hurt your bottom line, but it also hurts our environment. 

Eliminating food waste begins with understanding what happens to the food we serve. How much leaves our kitchen, and how much is uneaten?

Whether it’s customers leaving meals untouched or unused ingredients in the garbage, restaurant owners must realize they’re wasting a significant amount of money by generating abundant food waste.

We’re diving into how food is wasted and what your restaurant can do to reduce that amount. Let’s get started.

## Understanding Food Waste
Before you can eliminate food waste, you must first understand what it is and where it comes from within your restaurant. Generally speaking, food waste refers to food that is discarded, unused, lost, or uneaten by the customer. Many processes across the food supply chain can result in waste, from primary production to distribution and consumption.

Not only does the amount of food waste impede cash flow, but what makes it so precarious is that it remains hidden behind normal [restaurant operations](https://www.skytab.com/blog/tips-for-improving-restaurant-operations). From overstocking and over-prepping to spoilage and half-eaten meals, these are all costly forms of waste often concealed by regular restaurant operations.

Think about it. Does a busser let a manager know every time they toss a half-eaten entree in the garbage during a Saturday dinner rush? Does your chef tell you every time they toss out a half case of lemons because they are spoiled? The answer is: probably not.

The food service industry has two basic types of food waste: pre-consumer and post-consumer. Let’s look at the difference.

### Pre-Consumer Food Waste
Pre-consumer waste (a.k.a kitchen waste) refers to food that never leaves the kitchen. For instance, an ingredient tucked away in the walk-in cooler past its expiration date is now money down the drain. Poor food prep techniques, such as improper slicing and dicing, can lead to added kitchen waste because you’re not getting the most out of the ingredients.

### Post-Consumer Food Waste
On the other side of the food waste equation is post-consumer waste. Post-consumer waste is food purchased by restaurant patrons but not eaten. The most common example of this type of waste is leftover food on a customer’s plate.

## Performing a Food Waste Audit
The best way to get a handle on the food waste your restaurant is producing is by conducting a food waste audit. The objective of an audit is to uncover places where you’re generating food waste so that you can implement strategies to help eliminate it. The[ Environmental Protection Agency](https://www.epa.gov/sustainable-management-food/resources-assessing-wasted-food) (EPA) has some great tools to help you with this assessment. 

When tracking food waste, it’s essential to find its source. Keeping a record or journal of how much food is going to waste and how many guests are coming in to dine is the best way to understand your restaurant’s food waste problem.

Develop a system for the staff to keep notes on:
- What is being thrown out?
- Why is it being thrown out? 
- How much food is going into the trash or compost bin?

Depending on the size and logistics of your restaurant, you might want to have one or two dedicated employees tracking this information for the entire restaurant. Alternatively, each employee can monitor their assigned station.

Either way, find a method that works best for your operation. Collect data during peak and non-peak times over an extended period to get an accurate sample size.

Pay close attention to how much food your diners purchase but do not eat. For instance, note when a dinner party orders multiple appetizers and leaves most of their entrees untouched or asks for doggie bags. It’s worth evaluating this information to see how much it adds up.

Also, in your audit, remember to note what the weather is like that day or events happening around the community. Data like this helps determine your restaurant’s future customer volume and can help account for any anomalies in sales volume.

For example, your audit may show you have an average of 250 guests come in for Sunday brunch when it’s 80 degrees and sunny out, but that number drops dramatically to less than half that amount during the winter. Tracking this information allows you to identify customer trends and plan inventory purchasing around those findings.

Your food waste audit results should help reveal actionable data that you can use to help reduce food waste.

## 7 Ways to Prevent Food Waste in Your Restaurant
![Restaurant employee using Lighthouse Business Manager to track inventory and manage food waste | SkyTab | Shift4](https://res.cloudinary.com/peter-white/image/upload/v1697658340/ST_Food_Waste_In_Content_fdc3728b22.png)
Prevention is the key to reducing food waste. Knowing how to prevent waste in your restaurant can help you save money and significantly cut food costs. Here are some ways to reduce food waste and increase your bottom line.

### 1. Properly Store Food
Using proper food storage techniques will substantially increase the shelf life of your inventory. First, ensure that you’re storing all food items in accordance with all applicable [food safety codes](https://www.fda.gov/food/fda-food-code/food-code-2022). Use only appropriate containers for storage at precise temperature levels.

You can also develop a labeling system for your kitchen staff so that containers with perishable products have the date they were received, the expiration date, and the amount of product in the container.

Lastly, take the necessary [precautions to prevent cross-contamination](https://www.compliancemate.com/blog/tips-prevent-cross-contamination-restaurants), such as storing raw meat on the bottom shelves of your walk-in cooler. Placing the raw meat on the bottom shelf will ensure the juices don’t run down and contaminate the food stored below it.

### 2. Utilize the FIFO Method
Another prevention technique along the same lines as proper food storage is the first-in-first-out (FIFO) method. Using the [FIFO method](https://www.forbes.com/advisor/business/fifo-method/), chefs will organize and rotate ingredients so that older items will be used before newer ones to help reduce spoilage.

For example, if pizza dough is prepared on Monday and then again on Wednesday, the remainder from Monday should be used before (first) the dough made on Wednesday.

### 3. Use a POS System to Manage Inventory and Food Costs
A [restaurant POS system](https://www.skytab.com/) is a must-have for any establishment serving food. It facilitates the order process and communication between the front of house (FOH) and back of house (BOH). With the right POS system, you can also easily monitor inventory levels, food costs, margins, and purchase orders.

POS systems like SkyTab have automated [tracking and reporting](https://www.skytab.com/features/reporting-and-analytics) capabilities, providing restaurants with powerful business analysis tools. Your staff can better plan and prep for services because of the system’s ability to monitor stock inventory of all recipes and forecast inventory requirements based on menu and sales performance. 

For example, a [POS report](https://www.skytab.com/blog/pos-reports-data-driven-decisions) can show you that you only use 25 pounds of potatoes weekly even though your weekly order is 50. It can also raise attention that potatoes are only used in ⅓ of your menu’s dishes. 

By integrating with inventory management software, you will notice a significant reduction in unused food that minimizes over-purchasing and overproduction, resulting in increased savings. Ensure that your POS system supports [third-party integrations](https://www.skytab.com/features/third-party-integrations) to bolster its functionality.

### 4. Develop a Smaller Menu
A POS system can be a practical resource for analyzing the profitability and popularity of each item on the menu. Your [POS menu](https://www.skytab.com/resource-center/sky-tab-pos-menu) should give you a streamlined view of your entire offering, making adjusting easier.

Moreover, the results obtained from a simple analysis will allow you to review and condense the menu. Shrink the menu down to only the dishes that are selling to help eliminate spoilage of unused ingredients. 

You can also decrease the size of your menu by repurposing ingredients across multiple dishes. This can minimize waste and create a more sustainable menu. Use chicken from tonight’s dinner special for tomorrow’s soup of the day or yesterday’s bread that has gone stale as croutons for salads.

### 5. Monitor Portion Sizes
Your food waste audit should examine whether you serve guests huge portions. Use tools like portion scales and spoons so you and your employees know exactly how much food gets plated for each dish. Train kitchen staff and standardize recipes to ensure that portion sizes are plated consistently.

As for your menu, consider offering varied portion sizes for some of your larger or more popular menu items. For instance, you can charge $8.00 for a large bowl of chips and guac and $5.00 for a small bowl. Using your POS system, you can easily [update your menu](https://shift4.zendesk.com/hc/en-us/articles/360033980214-Menu-Items-on-SkyTab-POS) to reflect these changes.

### 6. Properly Train Employees
Speaking of training kitchen staff, the entire team must work towards reducing food waste. Offer chefs and prep cooks guidance on cutting techniques to get the most out of ingredients. Also, encourage employee feedback about ideas they have to help waste reduction efforts further.

Overall, your entire staff must be on the same page. You can dedicate a training session to reviewing techniques your employees, from chefs to bussers, can utilize to help reduce waste. 

### 7. Zero Waste
If you still notice that your restaurant is throwing away ample food after implementing these changes, consider some alternatives. 

Donate leftover food that is still safe for consumption to local food banks and offer food scraps to local farms to use as animal feed. Just because your restaurant no longer has a use for the food doesn’t mean it can’t be put to good use somewhere else. 

Partnering with a local nonprofit to donate food can improve your community and generate goodwill surrounding your business.
 
## It’s Time to Take Action
Understanding how to reduce food waste in your restaurant is an ongoing process and doesn’t happen overnight. However, with the right attitude and strategy, your efforts will pay off in the long run.

Food waste can be a challenging and tedious problem to fix. It’s essential that you:
- Regularly monitor the waste produced in your restaurant and make changes to your strategies as necessary. 
- Utilize these [resource tools](https://www.epa.gov/sustainable-management-food/resources-assessing-wasted-food) the EPA offers to monitor and manage food waste. 
- Always pay attention to your customers' ordering behaviors and trends to ensure your menu is fulfilling their appetites and reducing waste at the same time.
- Never waste ingredients or money on dishes that aren’t being ordered.
- Make sure new employees are adequately trained and knowledgeable on food waste reduction. 

Even after you put strategies into place and notice a significant decrease in waste, you should still find more innovative ways to continue your efforts.

Two chefs cooking in a restaurant kitchen preventing food waste | SkyTab | Shift4

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From Waste to Worth: 7 Methods to Reduce Food Waste in Restaurants

_Disclaimer: The following content is provided solely for informational purposes and is not intended to serve as accounting, tax, legal, or other professional advice. You are solely responsible for your own compliance with laws and regulations. You should contact your accountant, attorney, or other relevant advisors for advice specific to your circumstances._

What’s the key to running a successful restaurant business? Keeping costs and expenses low, while simultaneously increasing sales and profit margins — all without compromising quality or service.

Tracking data in the form of a profit and loss statement (also known as a restaurant P&L) is vital to monitoring a business' financial health — especially in the food and beverage industry. 
With increased wages and [inflated food costs](https://www.restaurantbusinessonline.com/financing/restaurant-menu-price-inflation-showing-little-sign-slowing) to account for, a restaurant profit and loss statement will help you keep track of the data you need to keep your restaurant in the black.  

## Profit and Loss Statement: What Is It and Why Is It Important?
Having profit and loss data at your fingertips is essential, but it won't be very helpful if it’s not organized or updated frequently. A restaurant’s profit and loss statement is a master overview of all sales, costs, and operating expenses in your restaurant.

By monitoring expenses and revenue to determine net profit or loss during a specific date range, you’ll be better equipped to make decisions that benefit your restaurant and increase your profits — thus, increasing the likelihood of success for your business.

A restaurant’s profit and loss statement is the key to:
- Identifying where to scale or cut costs
- Finding areas of the business to improve or double down
- Encouraging management to stay accountable in hitting key metrics

If you’re not sure how to read a P&L statement — let alone how to create one — you’re not alone.

Many restaurant operators don’t always grasp what a P&L contains, so this guide will simplify terms and help you create a basic statement to start tracking data in your business.

## What Information Is Needed to Create a Profit and Loss Statement?
Whether you’re just getting started with a profit and loss statement or you’re looking for a more efficient way to collect the necessary data, here are the components you need:
- **Sales** – Includes sales from all [revenue centers](https://www.shift4.com/blog/unifying-your-revenue-centers) and a breakdown of each revenue item.
- **Less: Cost of Goods Sold (COGS)** – Includes the direct cost associated with the food and beverage inventory.
- **Less: Operating expenses (Selling, General and Administrative or SG&A)** – Includes every expense required to keep daily operations afloat. This section lists them all, from marketing to supplies, necessary repairs, and occupancy expenses (i.e., rent, taxes, insurance, utilities).
- **Less: Labor costs** –  Includes salaries and wages for chefs, bussers, wait staff, and hosts. A vital number to monitor as tracking labor costs helps you determine how to schedule employees best. 
- **Equals: Net profit (or loss)** – Once you have the above information, compare it to the restaurant's total sales. If the number in this section is greater than the total of the above, the restaurant is operating with a profit. The business loses money if the total is less than what’s going out every month.

![Sales - cost of goods sold (COGS) - operating expenses (selling, general and administrative or SG&A) = net profit (or loss) - SkyTab - Shift4](https://res.cloudinary.com/peter-white/image/upload/v1696870113/ST_Graphic_What_Is_a_Restaurant_Profit_and_Loss_Statement_1_e4aa35f224.png)

One of your go-to sources for finding most of this information is your [restaurant POS system](https://www.skytab.com/). For instance, with SkyTab POS, you can log into the [back office, Lighthouse](https://www.skytab.com/features/reporting-and-analytics/), and pull [reports for sales, labor, and inventory costs](https://www.skytab.com/blog/pos-reports-data-driven-decisions). You can also select a predefined date range or set a custom date range.

## Creating a Profit and Loss Statement
There’s always a way for you to track your restaurant’s financial health. Even if it means creating a P&L using a basic spreadsheet or using [reports from a point of sale system](https://www.skytab.com/features/reporting-and-analytics), staying on top of the total sales and costs is the best way to stay on track. Every business is unique, so don’t be afraid to create a statement that works for you!

Creating primary sections and tracking revenue and costs is enough for some restaurants to make sound business decisions. Larger or more complex restaurants might need to break things down further when creating or customizing a profit and loss statement.

For example, in a basic P&L statement, you can list all COGS based on food and beverage type to determine the profitability of each category. This will allow you to analyze the cost and revenue associated with food items like appetizers, main courses, or desserts, and beverages.

But maybe you want to track other areas where you’re spending money, such as marketing. For more complex businesses, you may want to track your marketing and special event expenses on a monthly basis. This enables you to evaluate the effectiveness of your marketing campaigns and investment in special events. You can identify how much money you are spending on these activities and assess whether they generate increased revenue or customer engagement.

## How to Analyze Data From Your Restaurant’s P&L Statement
![Graphic representing data from a restaurant profit & loss statement - SkyTab - Shift4](https://res.cloudinary.com/peter-white/image/upload/v1696610594/ST_Cover_What_Is_a_Restaurant_Profit_and_Loss_Statement_fcd74fadd3.jpg)
Putting the information together is a big challenge, but the other half is understanding how to use that data to make informed business decisions. Depending on where your restaurant falls in the net profit or loss column, the P&L statement helps you better see what’s working and what’s not. Additionally, the P&L is essential in allowing you to forecast sales or upcoming costs during various restaurant seasons.

To identify strengths and weaknesses in your restaurant, collecting and analyzing data is critical. The information taken from your P&L helps you get crystal clear information on everything — from which dishes are selling best (or not) to whether or not there’s enough money coming in to sustain your restaurant. It’s vital data you want before making a decision.
Think of your restaurant’s profit and loss statement as the pulse of your reporting data. It sets the rhythm and tone for all your business decisions. 


Two employees looking at a restaurant profit and loss statement on a laptop - SkyTab - Shift4

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What Is a Restaurant Profit & Loss Statement?

In the foodservice industry, effective restaurant marketing can make all the difference between a thriving establishment and an empty dining room. With so much competition, it's essential for restaurant owners to have a strategic approach to promoting their unique offerings and building a loyal customer base. 

In this blog post, we'll dive into six restaurant marketing strategies with tips that will help you attract your target audience, stand out from the competition, and elevate your establishment to new heights. Whether you're a seasoned restaurateur or new to the industry, get ready to indulge in these marketing insights and strategies. 

## 1. Create a Brand Identity
Establishing your brand should be a top priority because it permeates every element of your restaurant marketing. Your brand identity is the unique personality and essence that sets your establishment apart from competitors. It should also resonate with your target audience and set the stage for a memorable dining experience. 

One way to establish a compelling brand identity is through visual elements like a distinct logo, color palette, and interior design. These design elements should reflect your restaurant's unique personality and concept. And when it comes to visuals, consistency is king. The branding across menus, signage, and online should have the same design and tone. 

Beyond visuals, a restaurant can establish its brand identity through its cuisine and the overall dining experience it creates. Whether it's focusing on farm-to-table ingredients, a specific culture, or a unique dining concept, aligning your restaurant’s brand with its core offerings helps create a cohesive identity.

## 2. Build a Strong Online Presence
Having a strong online presence is crucial for any business — including restaurants. With the rise of social media, online reviews, and food delivery apps, potential customers are much more likely to search for your restaurant online before deciding to visit. 

### Create a Website
The first thing you’ll want to do is create a website for your restaurant. Think of it as a digital business card — a place to share the most important information about your restaurant, including location, hours, menu, and more.

Don’t worry if you’re not tech-savvy. There are plenty of user-friendly website builders that don’t require any coding experience. You can also check with your point of sale provider, who often has integrations with website builders to support online ordering.

Your website should be visually appealing, mobile-friendly, and easy to navigate. Use high-quality images that capture the ambiance and essence of your restaurant.

### Social Media
Next, [create social media accounts](https://sproutsocial.com/insights/starting-new-social-media-account/) for your restaurant on popular platforms such as Facebook, Instagram, and X (formerly Twitter). These platforms provide an excellent opportunity to engage with your customers, share updates about your restaurant, and post mouth-watering pictures of your menu items. 

### Online Review Platforms & Directories
Lastly, remember to claim your restaurant's listing on popular review sites like [Yelp](https://www.yelp.com/) and [TripAdvisor](https://www.tripadvisor.com/). These sites allow customers to leave reviews about your restaurant, and having positive online comments can help attract new customers.

By claiming these sites, you’ll be able to update information about your restaurant so it is valid and respond to any of the reviews that are submitted by your customers. 

## 3. Offer Special Promotions and Discounts
![Two women working with a tablet in a coffee shop to market their restaurant - SkyTab - Shift4](https://res.cloudinary.com/peter-white/image/upload/v1695416306/In_content_6_Restaurant_Marketing_Tips_to_Grow_Your_Business_2ce456045c.jpg)
Offering special promotions and discounts is a great way to attract both new and returning customers. Some popular offers include happy hour specials, lunch deals, and limited-time menu items.

Spread the word even further by offering discounts to customers who refer their friends or leave a positive review of your restaurant.

Another idea is to create a loyalty program that rewards customers for frequent visits or purchases. [SkyTab's customer loyalty feature](https://www.skytab.com/features/loyalty-and-marketing) creates tailored rewards programs and enables businesses to engage patrons with targeted offers –– leading to increased repeat visits and higher sales. 

## 4. Host Events and Partner with Local Businesses
Hosting events is an excellent way to promote your restaurant and attract new customers. Consider hosting live music nights, trivia nights, or charity events.

You can also partner with local businesses, such as wineries or breweries, to host tasting events or dinners. Collaborating with other local businesses can help you reach new audiences and build strong relationships within the community.

## 5. Utilize Email Marketing
Email marketing is a cost-effective way to stay in touch with your customers. You can use email marketing to announce new menu items, special promotions, or upcoming events.

Start by collecting email addresses from your customers when they visit your restaurant or sign up for your loyalty program. You can also add a sign-up form to your website and social media pages.

Once you have a list of email subscribers, create a regular email newsletter that provides updates about your restaurant, special offers, and other relevant information. Make sure your emails are visually appealing and mobile-friendly.

With [SkyTab's POS integration with MailChimp](https://www.skytab.com/features/third-party-integrations) you can win over new and repeat customers and boost sales with this easy-to-use email marketing automation platform.

## 6. Partner with Food Bloggers and Influencers
Food bloggers and [influencers](https://blog.hootsuite.com/influencer-marketing/) have become a significant force in the food industry. They have large followings on social media and can help promote your restaurant to their audiences.

Consider partnering with local food bloggers and influencers by inviting them to dine at your restaurant and share their experience with their followers. You can also offer them a free meal or special discounts in exchange for a review or post about your restaurant.

Research the blogger or influencer before partnering to ensure they align with your restaurant's values and brand.

## Conclusion
Marketing your restaurant may seem daunting, but by implementing these top restaurant marketing tips, you can effectively promote your business and attract new customers.

Building a robust online presence, offering special promotions, hosting events, utilizing email marketing, and partnering with food bloggers and influencers can help you stand out in a crowded market and grow your business.


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6 Restaurant Marketing Tips to Grow Your Business

Over the past decade, restaurants have been making significant changes to keep up with technology's transformation in the hospitality industry. As a result, more and more restaurant owners are adopting new technologies to improve their day-to-day operations and customer experiences. 

According to FSR Magazine, technology can enhance the dining experience for consumers that are short on time but [crave personalization](https://www.fsrmagazine.com/expert-takes/diners-crave-personalized-experiences-are-you-delivering). Among these different types of technologies, pay-at-the-table devices are on the rise because they benefit both the customer and the business owner. 

Let's dive deeper into pay-at-the-table (or PATT for short) technology and see if it's the right move for your restaurant.

## What is Pay-at-the-Table?
Before getting into the benefits and capabilities, let's ensure we're all on the same page and understand what this technology is. [Pay-at-the-table](https://www.skytab.com/features/mobile-ordering-and-payment) is a simple and straightforward system that allows customers to pay their bills directly at the table without needing the server to go back and forth to the stationary Point of Sale (POS) system.

## Benefits of Pay-at-the-Table
Tableside payments can be highly beneficial for restaurants and customers alike. Here are just a few benefits this type of feature can offer.

### 1. Increase Operational Efficiency
Pay-at-the-table technology allows you to integrate with your [POS software](https://www.skytab.com/) seamlessly. By enabling this technology to take care of customers more quickly, you can increase the number of table turns. Turning tables faster is a great way to reduce customer wait time and boost revenue coming into your business. Here are some of the great features that PATT technology can offer you.

- Full mobility with Wi-Fi and 4G connectivity
- Reorder items directly from the table
- Quickly split checks and add tips
- Send e-receipts or paper receipts with built-in printer

### 2. Improve Customer Experience
Tableside payment solutions allow for overall improvement in a customer’s experience with your business. 

Most customers love to interact with technology, so incorporating it into their dining experience helps keep them engaged. This improvement in customer experience will create a lasting impression, thus improving the likelihood of them returning.

Additionally, PATT technology makes dining convenient and easy for customers. With the ability to pay and go, customers no longer have to wait for their servers to return with their receipts. 

### 3. Increase Customer Satisfaction
Pay-at-the-table solutions like SkyTab offer more than just payment technology. They also allow you to keep a close watch on customer satisfaction. By prompting customers to rate their experience before leaving your establishment, you avoid poor Yelp reviews or other detrimental online reputational damage. In addition, technology like SkyTab can be great for management because it allows you to receive real-time alerts when a customer is dissatisfied with the service they were provided.

### 4. Build Your Marketing Database
Are you getting familiar with pay-at-the-table yet? It's also an excellent way to gather customer information during checkout without any hassle. You can use the information to notify your customers about any sales or promotions at your business. Plus, it allows you to market more efficiently to your customers in the future using the valuable data provided by your PATT solution. Here are some ways PATT can assist you in developing your marketing database.

- Collect customer email addresses to build a database
- Develop customer profiles, including their menu preferences
- Create intelligent & effective marketing campaigns/promos

### 5. Increased Payment Security
Switching to an EMV-capable terminal can not only benefit your overall security, but it can also reduce [chargebacks](https://www.shift4.com/blog/chargebacks-in-a-nutshell-a-guide-for-merchants). Chargebacks have been a big problem for restaurants since the Liability Shift in 2015. That’s why you need a payment solution that provides [card authorization, capture](https://www.shift4.com/blog/card-authorization-and-capture), and effective anti-fraud tools.  

Solutions like SkyTab can accept EMV, NFC, and swiped card payments, with the added benefit of Point-to-Point Encryption (P2PE) and Tokenization for maximum security.

## What To Look For in a Pay-at-the-Table Solution
![Pay-at-the-table_one customer and server using PATT technology.png](https://res.cloudinary.com/peter-white/image/upload/v1689175158/Pay_at_the_table_one_customer_and_server_using_PATT_technology_5f4fecb3ed.png)
As you consider your options for a PATT solution, keep in mind the key features that are absolutely essential. Let's explore these crucial components.

### Connection Type
Choosing the right connection type for your tableside payment solution is vital. Does your business need Wi-Fi or Bluetooth capabilities? Will you be processing orders exclusively on-site, or will you also have off-site deliveries? These are the things you need to take into consideration. Although both options are great, each comes with benefits and drawbacks. Choosing which connection type that's right for you is based on several factors.    
#### Bluetooth
This connection type is excellent for smaller-scale businesses such as [coffee shops](https://www.skytab.com/restaurant-types/coffee-shops) and cafes. The great thing about Bluetooth is that it’s also immediately ready to use upon implementation. Bluetooth terminals allow you to communicate wirelessly with a wired internet-connected base station up to 300 feet. 
#### Wi-Fi
With a Wi-Fi option, your pay-at-the-table solution operates solely off your business's Wi-Fi. Usually, larger companies use this connection type because Wi-Fi terminals support larger surface areas better. This is all thanks to these terminals being able to roam across multiple access points and using wireless Local Area Networks (LANs) already in place.  
#### Cellular
This connection type is excellent for large and small businesses. Your mobile POS device will work anywhere your cell phone works so that you can make payments anywhere. This type of mobility benefits restaurants that offer delivery, outside dining, or catering services.


### EMV and NFC Transactions
Ensuring your device can process EMV and NFC transactions is vital in today's evolving landscape. A recent survey conducted by NerdWallet found that 78% of respondents are pleased with [EMV cards](https://www.nerdwallet.com/article/credit-cards/emv-survey). Of the 2,000 U.S. adults surveyed, 47% believe the cards boost the security of transactions, and nearly half said it's their preferred payment method. 

Pay-at-the-table technology is needed more than ever with the increasing problem of personal data breaches. Ultimately, customers like to know that their personal information is protected. This is why tableside payments are a no-brainer for any small business owner. Putting the customer in control of their payment security gives them confidence in dining at your establishment. 

### Simple Order & Reorder Functionality
PATT technology allows your customers to dine with ease. Thanks to this new technology, servers can easily and quickly order food and drinks, providing customers quicker service. And, if they want to reorder anything, they can easily do that with PATT tech as well. Making it easy for customers to order and reorder their items with a pay-at-the-table solution will keep your customers happy and bring in more revenue.

### Split Check Functionality
Whenever multiple parties gather at a restaurant, they'll often want to split the check. Whether by total or by items, you'll need this functionality from your tableside payment solution. 
Splitting checks at the table makes it easier for the servers. In addition, it ensures accuracy for customers because both parties can communicate in real-time to separate the bill.

### Gratuity Suggestions
Many PATT solutions now allow customers to tip directly through the system. Some even give customers the exact amounts to tip based on different percentage rates. These suggestive tipping rates have shown an increase in customers tipping their servers. Taking out the hassle of customers figuring out how much to tip their waiter makes a difference. 
Restaurants can expect higher tipping rates due to the speedy customer service and persuasive tip prompt screen within this technology. This type of feature is not only monumental for business, but it's also great for your employees. Satisfied employees lead to higher productivity rates. 

### Hardware Warranty
Making sure your pay-at-the-table device has a warranty should be a top priority. Things happen in high-volume environments, so preparing for the worst is always best. Preferably, you want to ensure a lifetime warranty on your [POS hardware](https://www.skytab.com/pos-hardware). A lifetime warranty guarantees that things like water damage, poor maintenance, or software glitches are all covered if they occur.

## Supercharge Your Restaurant With the Latest Tech
Every point-of-sale system has strengths and weaknesses, but tableside payment technology gives you way more than you bargained for. About 80% of restaurant owners in the U.S. [say that technology](https://www.pymnts.com/news/retail/2016/us-falls-short-in-restaurant-technologies/) would help to increase sales, make their restaurants more productive, and give their business a competitive edge. You can expect a rise in revenue, and your customers and employees will thank you for making the change. So, what are you waiting for? Discover what pay-at-the-table can do for your business.

Pay-at-the-table - table of customers and server using PATT technology - SkyTab - Shift4

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5 Reasons To Use Pay-at-the-Table Technology in Your Restaurant

In today's fast-paced world of dining and hospitality, creating a seamless and enjoyable experience for customers is paramount. One way to elevate the efficiency and engagement at your point of sale is by incorporating customer-facing displays. These sleek and intuitive screens not only enhance the checkout process but also offer a range of benefits for both customers and businesses alike. 

In this blog post, we will explore the advantages of customer-facing displays and how they can elevate the way you interact with your patrons, making their experience more personalized and efficient.

## What is a Customer-Facing Display?

A customer-facing display, guest-facing display, or customer display screen — whatever terminology you prefer — is a component of your [point-of-sale system](https://www.skytab.com/) that’s designed to elevate the customer experience. 

The customer-facing display (or CFD) is a digital checkout screen that shows patrons itemized details of their transactions. Typically, this includes all items in the order, sales tax, discounts, and the transaction total. The screen may also show payment, gratuity, and loyalty program prompts as well as payment confirmation. Once the payment is complete, it can prompt for receipt delivery options such as email, text, paper receipt, or no receipt at all.  

## 6 Benefits of Using a Customer-Facing Display

Customer-facing displays are everywhere, from [coffee shops](https://www.skytab.com/restaurant-types/coffee-shops) and cafes to [pizzerias](https://www.skytab.com/restaurant-types/pizzerias) and pop-up restaurants. Should your restaurant jump on the bandwagon? Let’s dive into the benefits you can expect to see with a customer-facing display.

### 1. Build Trust with Transparency

It should go without saying that businesses are more likely to succeed if they are trusted by their customers. The data backs this up, with [this report](https://www.edelman.com/sites/g/files/aatuss191/files/2021-06/2021%20Edelman%20Trust%20Barometer%20Specl%20Report%20Trust%20The%20New%20Brand%20Equity.pdf) from Edelman showing that 57% of survey respondents are more willing to purchase a new product when they fully trust a brand.

While there are many ways to build trust between your customers and staff, implementing a customer-facing display is one of the easiest and most effective. 

With a customer-facing display, customers can easily see the full details of their order without relying on an employee's spoken word. Before any money is exchanged, customers can rest assured that they have final approval on what they’re paying for. All taxes and fees are clearly presented before them, removing any fear of hidden fees.

### 2. Improve the Customer Experience

Every restaurant strives to deliver the best possible experience to its customers — and that’s because a better customer experience keeps customers coming back. According to Deloitte, 60% of restaurant guests said they’d dine more frequently at establishments that provided a positive [customer experience](https://www2.deloitte.com/us/en/pages/consumer-business/articles/restaurant-customer-experience-strategy.html).

That said, improving your restaurant's technology is an effective way to enhance your diners’ overall experience. Once your restaurant implements a customer-facing display screen at checkout, your customers can expect to see some of these significant improvements:

- **Accuracy**: Customers can quickly check the accuracy of their order information on the customer-facing display, including any special requests they’ve made. Pricing and any applied discounts will also be presented clearly.

- **Speed**: The ordering process can be sped up exponentially by reducing the typical back and forth over pricing and payments. This ensures that checkout lines stay short and customers can finish their orders quickly.

- **Engagement**: While wait times can be reduced, they will never be eliminated. A customer-facing display can keep guests engaged once they reach the POS, drawing attention away from the wait.

- **Hygiene**: The checkout process can be much cleaner by eliminating the need to pass devices or credit cards back and forth between the customer and staff. This is especially important for many customers in a post-COVID world.

### 3. Boost Sales and Tips

According to NELP, wait staff and bartenders [depend on tips](https://www.nelp.org/publication/wait-staff-and-bartenders-depend-on-tips-for-more-than-half-of-their-earnings/) for over half their wages. With that in mind, it’s evident that any tool that can boost tips is beneficial for your restaurant.

A customer-facing display can present customers with various tip options, making it as easy as tapping the screen to add a tip that feels right for them. Typically, these displays split tips into different percentage options, one custom option, and a “no tip” option. You can customize these options and set them as high as you’d like — which could lead to higher tips than you’d typically see without them.

Customer-facing displays make tipping much more manageable than searching for cash or doing the mental math required when filling out a receipt. Not only does this improve the overall customer experience for your guests, but it also makes it easier for restaurants to collect and disseminate tips to staff.

### 4. Reduce Checkout Errors

Not much can sour the restaurant checkout experience more than order errors. Dealing with the hassle of bringing up an issue post-transaction and potentially setting up a refund for the error can take a toll on time and patience. 

However, with a customer-facing display, errors made at checkout can be significantly reduced — before the transaction is finalized. 

Rather than waiting until the customer receives their receipt to ensure the order is accurate and correcting issues after the fact, customers can quickly call out any errors they see in real-time before paying. Compared to the several minutes it would take to fix the order and issue a refund, restaurant staff can adjust the items in just a few seconds.

### 5. Increase Customer Loyalty

Customer loyalty is the bread and butter of any successful restaurant. Not only do new customers cost up to [25 times more](https://hbr.org/2014/10/the-value-of-keeping-the-right-customers) to acquire than retaining an existing one, but loyal guests and repeat customers can also become valuable brand advocates.

What’s the easiest way to encourage customer loyalty? It’s in the name: loyalty programs. If your restaurant doesn’t already have a loyalty program, now’s the time to start one.  And what better way to introduce a loyalty program than with a customer-facing display system?

Customer-facing displays can be instrumental in building and maintaining a loyalty program for your restaurant. With a display, customers can effortlessly sign up for rewards by entering their email address or phone number — rather than verbally communicating it to staff. It’s easier for returning customers to enter that information too.

Customers can also easily see how many points they’ve earned and any rewards that they’re close to earning. This can be a great upsell opportunity — only 50 more points and you can get a free drink, so you might as well add on a cookie to get there!

By showing all of the necessary loyalty information on a customer-facing display, customers and staff can save time and headaches by helping to answer questions about points and rewards before they’re asked. 

And, with the information you’ve collected from that loyalty program, you can continue encouraging customer engagement by marketing to them via text or email, regularly sending out coupons, sale updates, and news about the restaurant.

### 6. Comply with Local Laws

While customer-facing displays are beneficial, they’re not typically legally required for your business. However, some states in the U.S. require your [POS system](https://www.skytab.com/) to include a customer-facing display. 

[California’s Business and Professions Code](https://leginfo.legislature.ca.gov/faces/codes_displayText.xhtml?lawCode=BPC&division=5.&title=&part=&chapter=13.&article=1.) requires businesses to conspicuously display prices to customers as they are added to the transaction at checkout. 

[Arizona’s Administrative Code](https://agriculture.az.gov/weights-measures/retail-upc-price-posting#:~:text=Consumer%2DFacing%20Price%20Displays,at%20each%20check%2Dout%20location.) also requires retailers to “display the price of each item purchased visibly to the public at each check-out location.”

If you’ve decided that the above benefits aren’t enough for your business to consider adding a customer-facing display to your [POS hardware](https://www.skytab.com/pos-hardware) suite, then you may want to take the time to check your local laws.

## Does My Restaurant Need a Customer-Facing Display?

Ultimately, deciding whether a customer-facing display suits your restaurant is up to you. However, if you ask us, we think that the pros far outweigh the cons — especially if your POS solution offers an affordable customer display screen.

_Disclaimer: The following content is provided solely for informational purposes and is not intended to serve as accounting, tax, legal, or other professional advice. You are solely responsible for your own compliance with laws and regulations. You should contact your accountant, attorney, or other relevant advisors for advice specific to your circumstances._

Customer-facing display on a checkout counter in a restaurant. A waitress is holding a tray of food and smiling. CFD. SkyTab

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Customer-Facing Display: Does My Restaurant Need One?

Restaurant technology is revolutionizing the way we eat out (and order in). From customer-facing tech like online ordering, mobile payments, and QR code menus to back-of-house systems, including automated inventory management, purchasing, and AI-driven decision-making. 
In fact, the global food tech market is expected to [grow by more than 55% to reach $342.5 billion by 2027](https://www.statista.com/statistics/1238860/food-tech-market-size-worldwide/). 

There’s one crucial node in a restaurant's tech stack that ties all of these components together – the restaurant point of sale system. 

That’s why choosing your point of sale system should be one of your restaurant’s top priorities. The right [restaurant POS system](https://www.skytab.com/) is the foundation that the rest of your technology should be built upon.

Let’s explore the essential features of a modern POS so you’ll know what to look for when choosing one for your restaurant. 

## What is a POS System for a Restaurant?
POS stands for point of sale and was traditionally a networked solution that processed transactions as customers left the restaurant. Over time, the concept of a restaurant POS system has evolved from a simple cash register to pay your check to the hub of your entire operation.

Modern POS systems have a lot more features and aren’t confined to a stationary setup in a restaurant. It’s now commonplace for POS software to run on mobile devices inside and outside the restaurant — for ordering at the table or taking payments for curbside takeout, for example.

The POS now acts as the central processing unit for the business. The right POS integrates seamlessly with your other restaurant software solutions to make data sharing across your business efficient and valuable.

## Why Choosing the Right POS is Important
Your restaurant’s POS system is used by your staff day in and day out to perform essential tasks like taking orders, processing payments, and communicating information to customers. So, you must choose a POS system with the appropriate features, functions, and hardware for your restaurant. 

The right POS can streamline your restaurant operations, simplify tasks for your team, connect your front and back-of-house, and provide you with all the data you need to optimize your processes and profits. 

Having the best system in place for your restaurant will help it run more efficiently in every department. This can lead to increased sales, improved customer experience, lower labor costs, and reduced food waste. 

## 7 Features to Look for in a POS System
How can a point of sale system provide all of the benefits we’ve covered? Here are the essential [POS features](https://www.skytab.com/features) to consider when choosing one for your restaurant.

### 1. Contactless Payments & Ordering
What was once considered a nice-to-have or a futuristic feature is now table stakes for a modern dining experience. As more people become accustomed to dining out with minimal contact, touch-free ordering and payments are quickly becoming the norm. 

Whether you operate a sit-down [table-service restaurant](https://www.skytab.com/restaurant-types/table-service-restaurants) or a quick-service cafe, contactless dining can be implemented for a variety of concepts. 

A point of sale system like [SkyTab POS](https://www.skytab.com/) will deliver contactless dining in two flavors: [mobile ordering and payments](https://www.skytab.com/features/mobile-ordering-and-payment). 

With tableside ordering, servers can take a customer’s order and then send that order to the kitchen using a handheld device.

Tableside ordering improves efficiency on the frontline of the restaurant while providing customers with a better experience. Servers don’t have to go back and forth between the POS terminal and the table or risk making errors with pen and paper.

If customers prefer to order on their mobile device, they can scan a [QR code](https://www.skytab.com/features/qr-code-ordering-and-payment) at the table that brings up a menu on their smartphone. They can browse, order, and pay, and their order is sent straight to the POS. 

Mobile ordering isn’t confined to the table, though. Contactless payments can be taken on portable payment terminals wherever the customer is — at the table, counter, or curbside. QR codes can even be used to bring up a customer’s bill on their own device.

In the restaurant, contactless payments eliminate the need for servers to leave the table with a customer’s credit card. Not only is this more efficient, but it also promotes a sense of security. 

### 2. Reservation Management
With table reservations coming in from multiple channels, your POS solution needs the tools to manage all that information. Not only do you need to give the customer a smooth booking experience, but you also need to gather the all-important customer data.

Gone are the days of a tattered reservation book. Digital reservation management systems have cleaned up the process of taking [reservations and managing waitlists](https://www.skytab.com/features/reservations-and-waitlist) at the door. 

Reservations coming in from multiple channels can be handled by the POS system: 
- Customers can book online, with the information sent to the POS via a built-in feature or direct software integration.
- Phone reservations can be manually added to the POS by staff members.
- Walk-ins can be added to the waitlist at the door.
Customers get a clean experience with an online booking system and staff saves time and hassle with a system that holds all the data.
 
### 3. Customer Loyalty & Marketing Tools
One of the benefits of digital reservation management is what you can do with customer data. With all your best customers’ details and dining preferences stored in your system, you can develop [marketing campaigns and loyalty programs](https://www.skytab.com/features/loyalty-and-marketing) to boost repeat business.

SkyTab helps you collect customer email addresses, for example, so you can send them special offers tailored to their preferences. It allows you to segment your audiences into like-minded groups so that they can be targeted with more effective campaigns. 

It’s hard to overstate the importance of remarketing and loyalty programs, as it could cost [as much as 25 times more](https://hbr.org/2014/10/the-value-of-keeping-the-right-customers) to acquire a new customer than to retain an existing one. Putting an effort into your marketing can easily pay dividends. 

![marketing and customer loyalty programs prompts displayed on a POS screen POS features](https://res.cloudinary.com/peter-white/image/upload/v1666651537/earn_rewards_tablet_60a44f220e.png)

### 4. Robust Reporting and Analytics
Because your POS system is tracking so much data, it becomes the ultimate source of truth when it comes to the financial side of the business.  

Therefore, your POS system must have excellent [reporting and analytics](https://www.skytab.com/features/reporting-and-analytics) capabilities that you can get the most out of your data.

Customer and business data can drive the most critical business decisions, such as optimizing staffing levels, which dishes to promote on the menu, and inventory and stock management decisions. 

The right system will be able to produce detailed sales, employee, inventory, and customer reports at the click of a button. This allows management to make data-driven decisions quickly in all areas of the business.

### 5. Third-Party POS Integrations
As we’ve seen, modern POS technology can do a lot. But certain functions are better performed by a more specialized piece of tech. To connect those pieces, you need a POS solution that will integrate with your other restaurant applications.

The POS system is where sales and customer data come into your restaurant software platforms.

So it affects how the rest of your system processes that data. If all your data is in a consistent format, all your tech platforms can use the data and communicate information effectively.

[Third-party integrations](https://www.skytab.com/features/third-party-integrations) with other software providers gives you everything you need to run the business. Here are some of the functions you can unlock with the right POS integration: 

#### Inventory Management and Purchasing
Most POS systems come with essential inventory management functions. For example, when a customer orders a steak, your POS system is not only adding it to the bill and alerting the kitchen that an order has been made. 

If the POS is integrated with your inventory system, it can share the information that a steak has been ordered so stock levels can be updated. If levels reach a certain threshold, an alert can be sent to the owner or manager.

#### Marketing & Loyalty Programs
Connect your POS to specialist marketing software to gain access to marketing automation tools and loyalty features. POS customer data can be used to create segmented audiences to run more effective campaigns and loyalty programs.

#### Labor Management
One of your most important assets are your employees, so you’ll want a POS with built-in [labor management](https://www.skytab.com/features/labor-management) features to improve scheduling, payroll processing, and other staff-related tasks is ideal.

#### Accounting Software
Financial data from your POS is passed directly to your accounting software, eliminating the need to print or download data and then re-enter the information manually. Trust us, your finance team will thank you!

![Third-party POS integrations shown on a tablet point of sale features](https://res.cloudinary.com/peter-white/image/upload/v1666646365/Integrations02_cf3aeff32e_2b9d8a2f50.png)

### 6. The Latest Hardware
A POS system is only as good as its hardware. Running your restaurant with out-of-date, bulky devices will slow down service and annoy customers and servers alike. 

Your system should interact seamlessly with sturdy, stylish, and functional [POS hardware](https://www.skytab.com/pos-hardware). Here are the key devices to look out for:
- **POS Terminal**: A touchscreen terminal with a sleek design looks sexy and doesn’t take up too much space in the restaurant.
- **Receipt Printer**: Many customers still prefer paper receipts, so you want to have the option available.
- **Cash Drawer**: We’re not in a cashless society yet, so many customers will still want to pay with paper money.
- **Credit Card Reader**: EMV and contactless credit card readers are essential for efficiency and data protection.
- **Mobile Devices or Tablets**: A mobile ordering device saves servers time and reduces errors, and can also accept payment at the table for increased efficiency. 
- **Kitchen Printer & Kitchen Display System**: Connecting your POS to a kitchen display system and ticket printer will improve communication between the front and back-of-house and speed up service in the kitchen.

### 7. Affordable Pricing
One thing we haven’t mentioned yet is the cost of your POS system. You want it to have all the features you need, but it also can’t financially cripple the business. 

Lucky for you, some POS providers won’t charge for hardware up-front and provide the software on affordable monthly payments. Gone are the days when you needed to outlay thousands of dollars on physical infrastructure like networked servers and bulky terminals that take up space in your restaurant. 

A cloud-based POS system is more like a software subscription service with the latest hardware provided and upgraded when you need it.

## The Right POS System Spells Success for Your Restaurant
These days, a modern POS solution runs from the cloud and seamlessly connects with your restaurant’s other business management applications.

It should come with the latest payment and ordering hardware and robust reporting and analytics tools — all while staying affordable. No matter which POS you choose, ensure it has these powerful features.

Woman using a SkyTab POS countertop workstation in a restaurant - SkyTab

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7 Features to Look for in a Restaurant POS System

liquor license bar owner standing in front of a bar smiling Shift4 SkyTab

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How to Obtain a Liquor License: A State-by-State Guide

Now more than ever, streamlining your restaurant’s daily operations is critical for success. If you’re struggling with improving restaurant operations, this article will help you explore different ways to increase operational efficiency.

## 1. Streamline Your Menu
Your menu is what usually attracts customers to your restaurant initially. If the food is good and the service is exceptional, customers will be more likely to return to your establishment time and time again. 

The key to consistently dishing out great food is to create a flavorful, concise, and easy to produce menu. If your menu is pages upon pages of options trying to capture everyone’s different tastes, your food costs are probably through the roof. Remember, quality over quantity is always a good rule of thumb when running your restaurant.

Many industry experts — including [Jon Taffer](https://shop-jontaffer-com.3dcartstores.com/taffer-management-series-menu-design-dynamics) — agree that crafting a menu that is one page enhances the flow of your restaurant. Take it a step further and break down the menu items into categories so that customers can easily scan the menu and order quickly for better table turnaround time. 

Menu optimization for delivery is also a must. Not all of your dine-in menu will be suitable for takeout and delivery. Some foods don’t carry well and the quality can suffer. Analyze your menu and leave out the items that don’t make sense for transportation. This analysis will also make it easier for your kitchen staff to prepare meals and stay on top of delivery and takeout orders. 

## 2. Invest In and Train Your Employees
Ensuring your staff is trained correctly will go a long way when it comes to running a smooth operation. Having a [well-trained and happy staff](https://modernrestaurantmanagement.com/training-tips-for-new-restaurant-staff/) can reduce errors, improve the overall customer experience, and make for a restaurant that can operate like a well oiled machine — even under pressure! 

Use these quick tips to develop a cohesive staff that can effectively run your restaurant while you’re managing behind-the-scenes operations: 

- Track employee performance with your point-of -sale system
- Continuously update training procedures 
- Hold monthly staff meetings and training seminars 

Putting in the effort to invest in your staff is just as important as proper training. Establish a positive atmosphere by providing your employees benefits and perks. Keep communication open for suggestions on how to make the job better and more manageable for all parties. Not only does this help your employees feel good about coming to work and doing their jobs, but it also leads to less turnover. 

## 3. Invest in the Right Restaurant Technology
With the right technology, even the most tedious tasks of running your restaurant become a breeze. The restaurant industry is continuously evolving, which is why it’s essential to update your old technology to keep up with this ever-changing environment. 

### Restaurant POS System
These days, most restaurants use a point-of-sale system for their day-to-day operations, including ringing up sales, tracking inventory, managing employees, and much more.

[Restaurant POS systems](https://www.skytab.com/) have countless long-term benefits such as: 

- Helping restaurant owners and employees manage the restaurant better 
- Processing all payment types such as cash, credit cards, and NFC payments 
- Keeping track of all sales, cash flow, food inventory, employees, and even customers
- Simplifying communication between the kitchen and wait staff 
- Offering [flexible solutions](https://www.cardrates.com/news/skytab-provides-flexible-restaurant-pos-solutions/) that can scale as your business grows

### Contactless Technology
You’ll want to make sure your POS system setup includes devices that can [accept contactless payments](https://www.skytab.com/blog/contactless-dining). Nowadays, with the elevated awareness of spreading germs and a growing desire for quick checkout, it’s necessary to use touch-free payment technology alongside your restaurant POS system. 

Typically, contactless payments use [Near Field Communication (NFC)](https://www.nerdwallet.com/article/small-business/nfc-payments) technology with a mobile wallet such as Apple Pay, Samsung Pay, and Google Pay. These transactions are commonly referred to as tap-and-go or tap-and-pay.  

However, more recently, [Quick Response (QR) code](https://vimeo.com/429319845) technology is gaining momentum as a secure, touch-free way to pay for goods and services. QR codes are similar to barcodes because they are scannable codes that can be quickly read by a device to display information. The main difference between standard barcodes and QR codes is that QR codes contain a much more comprehensive range of information, so they are now commonly used in the restaurant industry for payment processing. 

Another way restaurants are leveraging this type of technology is for contactless ordering. [QR code ordering](https://vimeo.com/466702109) lets customers scan a QR code and pull up the menu in a web browser on their phone. Guests can then input their orders and send them directly to the point of sale system. 

QR ordering helps you become one step closer to creating an all-around contactless customer experience. QR code menus also help to eliminate time spent sanitizing physical menus in between customers.

### Mobile POS and Self-Service Kiosks
[Mobile POS systems](https://www.skytab.com/features/mobile-ordering-and-payment) serve as an extension of your existing restaurant point of sale. Some eateries place tablets on the dining tables so customers can order and pay their bills right from the tableside device. Other restaurants opt to equip their waitstaff with mobile devices (which is the more cost-effective solution) to carry from table to table and input orders in real-time. 

These mobile solutions improve order accuracy, which helps reduce waste, and speed up ticket times and table turns by eliminating unnecessary trips back and forth to a stationary POS system. 

If you’re operating a [quick-service restaurant](https://www.skytab.com/restaurant-types/quick-service-restaurants), tableside devices might not be the best solution. Instead, self-service kiosks are probably a better fit. These self-serve devices, such as the ones used in McDonald’s, also help improve order accuracy and order times.

### Kitchen Display System (KDS)
Giving customers the best all-around dining experience includes upgrading your back-of-house technology, too. [Kitchen display systems](https://www.skytab.com/pos-hardware) are a digital way to present order tickets to the kitchen staff. Monitors strategically placed in prep areas will show pending orders as they are sent from the point of sale system. This electronic delivery can help reduce order mistakes and confusion and get dishes out to customers much quicker.

![restaurant operations_employee using a POS system_Shift4.png](https://res.cloudinary.com/peter-white/image/upload/v1675297922/restaurant_operations_employee_using_a_POS_system_Shift4_916ecb6dfc.png)

## 4. Utilize Third-Party Integrations
These days, practically all POS systems have integrations with other popular business management programs. These connections are better known as [third-party integrations](https://www.skytab.com/features/third-party-integrations). They work their magic by seamlessly integrating with your POS system to help you manage all aspects of your restaurant. 

Some common POS third-party integrations that you may already be using include:  

**Marketing integrations:**
Email marketing platforms such as [MailChimp](https://mailchimp.com/features/email/) allows you to communicate with customers by easily customizing unique email campaigns and promotions. 

**Delivery integrations:**
Offering delivery as a takeout option is so important these days. By partnering with third-party delivery services as [DoorDash](https://get.doordash.com) and [Uber Eats](https://www.ubereats.com/restaurant/en-US/signup), you open up another revenue stream for your restaurant with just a few clicks. 

**Online ordering integrations:** 
In addition to delivery, you need to expand your menu for online ordering. With apps like [Menufy](https://restaurant.menufy.com/shift4), customers can search and order directly from your restaurant. Orders are sent straight to your point-of-sale system. 

**Employee scheduling integrations:**
Scheduling staff can be made simple by using an all-in-one application like [SocialSchedules](https://www.socialschedules.com/integrations) — which enables employers to manage employees’ shifts, as well as build schedules and communicate with employees.

## 5. Keep Up With Inventory
Unlike retail stores where inventory items merely go out of style, restaurant inventory can go bad and be a complete loss. Once an item reaches its shelf life and is still hanging around the kitchen, you’re going to have to toss any chances of turning a profit right in the garbage.     

With restaurant inventory, you’re always walking a fine line between excess and eighty-sixed. However, with the right inventory management tool — often a feature of a restaurant POS system — managing your inventory becomes easier than ever before. 

Inventory management POS features can help you improve the flow of the backend of your restaurant in the following ways: 

- Keep track of your entire inventory to help with menu planning
- Set predetermined thresholds for automatic reordering of low stock items
- Reduce food waste by analyzing the data from your inventory reports and making more informed inventory decisions
- Detect possible employee theft
- Determine what items are your big sellers versus products that aren’t making you much profit

## 6. Remember Your Customers
Having a loyal customer base and actively trying to reach new customers is key to improving your restaurant performance. While it’s not as direct as the other tactics mentioned above, keeping customers happy has a trickle effect on your business’ functionality. 

Thankfully, with evolving technology, you can monitor customers’ satisfaction across multiple platforms and create ways to improve their experience. The following are a few ways to leverage these insights and amp up your business’ operations:

- Utilize customer feedback surveys to improve upon areas of your customer service experience that need help. For example, if customers are most unhappy with the waitstaff, you can use this information to tweak your training manual and techniques. 

- Develop creative ways to reach new customers. This can include [user-generated content (UGC)](https://www.hortongroup.com/blog/user-generated-content) incentives such as rewarding customers for posting reviews and photos at your restaurant on social media. 

- Use your POS system to implement a [loyalty program](https://www.skytab.com/features/loyalty-and-marketing) that rewards customers for continuously dining at your restaurant. As reported by [Forbes](https://www.forbes.com/sites/blakemorgan/2020/05/07/50-stats-that-show-the-importance-of-good-loyalty-programs-even-during-a-crisis/?sh=7106b1c62410), 79% of consumers say loyalty programs make them more likely to continue doing business with brands. The more loyal customers you gain, the more your business will flourish. 


## The Tipping Point
Small changes can have big results. Nobody ever said running a restaurant would be easy, but it’s a labor of love for passionate restaurateurs like you. Using these tips to improve your restaurant operations will set you up for success.




The SkyTab Blog